Local Wisdom-Based Tourism Development through Pasola Attraction in Sumba: An Innovative Approach

Abstract

Developing tourism based on local wisdom is an important strategy in strengthening the attractiveness and sustainability of the tourism industry. This research aims to explore the potential of Pasola cultural attraction in Sumba Regency as a tourism asset rooted in local wisdom. Using qualitative methods, this research analyzes the role of Pasola attraction in increasing tourist visits, as well as the social, economic and cultural impacts resulting from the management of this attraction. Data were collected through interviews with tourism stakeholders, traditional leaders and local communities, as well as direct observation to Pasola attraction. The results show that Pasola is not only a unique cultural attraction but also has great potential in attracting domestic and international tourists. However, Pasola tourism development faces challenges in terms of cultural preservation, infrastructure and sustainable destination management. Therefore, an innovative approach involving the active participation of local communities and culture-based marketing strategies is the key to maximizing Pasola's potential as the main driver of tourism growth in Sumba. This research provides practical recommendations for local governments and tourism actors to improve the management and promotion of Pasola effectively without sacrificing its inherent cultural values.