Tesalonika, I. and Susilowati, M. W. K. (2023) “Antecedents and Consequences of Brand Pride: An Investigation of The Causes of Brand Pride and Its Consequences for Willingness to Pay A Premium Price”, Jurnal Penelitian Ekonomi dan Bisnis, 8(2), pp. 88–98. doi: 10.33633/jpeb.v8i2.8892.