Tesalonika, I., & Susilowati, M. W. K. (2023). Antecedents and Consequences of Brand Pride: An Investigation of The Causes of Brand Pride and Its Consequences for Willingness to Pay A Premium Price. Jurnal Penelitian Ekonomi Dan Bisnis, 8(2), 88–98. https://doi.org/10.33633/jpeb.v8i2.8892