PERBANDINGAN DAYA TARIK PEMBACA TERHADAP KONTEN INFOGRAFIS BATAM POS VERSI CETAK DAN ONLINE
DOI:
https://doi.org/10.33633/andharupa.v7i01.3589Abstract
AbstrakPerkembangan teknologi informasi memberikan kontribusi nyata terhadap perkembangan media dalam bentuk maupun sajian informasinya yang sekaligus juga memberikan dampak pada khalayak dalam mengaksesnya. Berdasarkan hasil wawancara penulis dengan beberapa konsumen berita tersebut didapatkan dari 20 orang yang diwawancarai ternyata hanya 5 diantaranya yang mengonsumsi berita melalui media cetak (koran). Dimana ini membuktikan bahwa media cetak mengalami penurunan ketertarikan pembaca. Namun pada akhir-akhir ini banyak media koran yang menggunakan infografis sebagai media visual sebagai penampung dari berita-berita, maka dari itu penulis melakukan perbandingan bagaimana pengaruh infografis yang ada pada media cetak dan media online di Batam Pos akan mempengaruhi ketertarikan pembaca. Pada penelitian ini menggunakan metode kuantitatif komparatif dengan melakukan beberapa analisis pendukung. Hasil dari perhitungan data yang ada menunjukkan bahwa infografis pada media cetak lebih memiliki peran terhadap pengaruh ketertarikan pembaca dibanding media online. Kata Kunci: Batam Pos, infografis, ketertarikan pembaca, media AbstractTechnological developments make a real contribution to the development of media in the form of any information presentations that also have an impact on the audience in accessing it. Based on result interviews with several consumers obtained from 20 people interviewed, only five were approved who consumed the news through print media (newspapers). This proves that print media cancel the decline in reader interest. However, in recent years many media newspapers have used graphics as visual media as news collectors. Therefore the writer wants to compare how the influence of installing infographics in printing and online media in Batam Pos will be interested in attracting readers. This study using a comparative quantitative method by conducting several supporting analyzes. The result of the existing data indicates that infographic in printing media has an important role in influencing readers interest compared to online media. Keywords: Batam Pos, media, infographic, reader's interestReferences
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