Usability User Interface Desain pada Aplikasi Ecommerce (Studi Komparasi Terhadap Pengalaman Pengguna Shopee, Lazada, dan Tokopedia)
DOI:
https://doi.org/10.33633/andharupa.v6i1.3194Abstract
Abstrak Di Indonesia, kegiatan jual beli telah bergeser dari kegiatan jual beli secara tradisional ke elektronik. Hal ini dibuktikan dengan semakin menjamurnya aplikasi ecommerce yang berbanding lurus dengan jumlah orang yang telah mengunduhnya. Dengan banyaknya aplikasi ecommerce yang ada, setiap orang memiliki penilaian masing-masing ketika menggunakan aplikasi tersebut. Hal Ini dapat dilihat pada jumlah rating nilai pengguna pada tiap aplikasi ecommerce. Penilaian tersebut dapat bergantung dari pengalaman pengguna (User Experience) saat menggunakan aplikasi ecommerce, yaitu ketika pengguna bersinggungan langsung dengan Graphic User Inteface (GUI). GUI membuat aplikasi lebih mudah digunakan karena adanya tampilan grafis pada layar. Menurut ISO 9241-11, usability adalah bentuk ukuran sejauh mana sebuah produk dapat digunakan oleh pengguna untuk mencapai tujuan tertentu dengan efektivitas, efisiensi dan kepuasan dalam konteks penggunaan produk. Pada penelitian ini, dilakukan sebuah studi komparasi mengenai usability desain user interface pada beberapa aplikasi ecommerce dengan menggunakan analisa System Usability Scale (SUS). Studi komparasi ini diaplikasikan pada 3 aplikasi ecommerce dengan jumlah pengunduh tertinggi yaitu Shopee, Lazada dan Tokopedia. Hasil yang didapatkan dari studi komparasi usability pada beberapa aplikasi tersebut menunjukan bahwa usability dari ketiga aplikasi ecommerce ini masuk dalam range OK dan GOOD, dimana Shopee memiliki nilai yang paling tinggi dibandingkan Lazada dan Tokopedia. Kata Kunci: ecommerce, komparasi, pengalaman pengguna, usability AbstractIn Indonesia, buying and selling activities have shifted from traditional to electronics this matter proved by the e-commerce applications widespread that are directly proportional to the number of people who have downloaded it. With so many e-commerce applications available, everyone has their ain judgment when using an application. It can be seen in the number of ratings on each e-commerce applications. The judgment depends on the user experience when using the e-commerce application when the user indirectly contacts with the Graphic User Interface (GUI). The GUI makes the program easier to use because of the graphical display on the screen.  According to ISO 9241-11, usability is a form of measurement to check how far a product can be used to achieve certain goals with effectiveness, efficiency, and satisfaction in the context of product use. This comparative study applied to three e-commerce applications with the highest number of downloaders named Shopee, Lazada, and Tokopedia. This comparative study was applied to 3 e-commerce applications with the highest number of downloaders namely Shopee, Lazada, and Tokopedia. The result obtained from comparative studies of usability in some applications indicates that the usability of the three e-commerce applications went to grade OK and GOOD, where Shopee has a higher value compared to Lazada and Tokopedia. Keywords: comparative, ecommerce, usability, user experienceReferences
Ardiansyah, & Ghazali, M. I. (2016). Pengujian Usability User Interface dan User Experience Aplikasi E-Reader Skripsi Berbasis Hypertext. Jurnal Ilmiah Teknologi Informasi Terapan, 213 - 220.
Bangor, A., Kortum, P., & Miller, J. (2009). Determining What Individual SUS Scores Mean: Adding an Adjective Rating Scale. Journal of Usability Studies, 4(3), 114-123.
Beal, V. (2018). GUI - graphical user interface. Retrieved 01 08, 2018, from https://www.webopedia.com/TERM/G/Graphical_User_Interface_GUI.html
Brooke, J. (1996). SUS - A quick and dirty usability scale. In P. W. Jordan, B. Thomas, B. A. Weerdmeester, & I. L. McClelland, Usability Evaluation in Industry (p. 189). London: Taylor & Francis Ltd.
Fajrina, H. N. (2014). PERUSAHAAN RINTISAN : Kisah Pendiri Tokopedia yang Sempat Diremehkan. Retrieved January 3, 2018, from https://www.cnnindonesia.com/teknologi/20141210165312-185-17281/kisah-pendiri-tokopedia-yang-sempat-diremehkan
Fihri, H. (2018). Universitas Dian Nuswantoro. Retrieved June 26, 2019, from http/:www.dinus.ac.id
Galitz, W. O. (2007). The Essential Guide to User Interface Design (Third Edition ed.). Indianapolis, Indiana: Wiley Publishing, Inc.
Garrett, j. J. (2011). The Elements of User Experience : User-Centered Design for the Web and Beyond (Second Edition ed.). United States of America: new Riders.
Gianov, I. (2017). 7 Ecommerce Indonesia Terpopuler untuk Tujuan Kariermu Berikutnya. Retrieved 04 04, 2018, from https://glints.id/lowongan/ecommerce-indonesia-terpopuler/
Kinasih, R. (2017). ECOMScape 2017: Indonesia’s Ever Changing Ecommerce Landscape. Retrieved 12 19, 2017, from https://ecommerceiq.asia/indonesia-ecommerce-landscape-2017/?utm_source=country%20page
Maity, R., Madrosiya, A., & Bhattacharya , S. (2016). A Computational Model to Predict Aesthetic Quality of Text Elements of GUI . Procedia Computer Science , 84, 152 – 159.
Morville, P. (n.d.). Usability : USER EXPERIENCE (UX) TOPIC OVERVIEW/DEFINITION. Retrieved 03 14, 2018, from https://www.interaction-design.org/literature/topics/usability
Nielsen, J. (2012). Usability 101: Introduction to Usability. Retrieved 3 14, 2018, from https://www.nngroup.com/articles/usability-101-introduction-to-usability/
Putri, F. D. (2013). BISNIS E-COMMERCE: Lazada Akan Luncurkan Aplikasi Mobile. Retrieved January 3, 2018, from http://industri.bisnis.com/read/20130408/105/7302/bisnis-e-commerce-lazada-akan-luncurkan-aplikasi-mobile
Racholova, E. (2016). User Experience Desain Fundamentals.
Rubin, J., & Chisnell, D. (2008). How to Plan, Design, and (Second Edition ed.). Indianapolis, Indiana: Wiley Publishing, Inc.
Rubinoff, R. (2004). How To Quantify The User Experience. Retrieved April 12, 2018, from https://www.sitepoint.com/quantify-user-experience/
Sauro, J. (2018). 5 WAYS TO INTERPRET A SUS SCORE. Retrieved August 15, 2019, from MeasuringU: https://measuringu.com/interpret-sus-score/
tokopedia. (2018). Tokopedia, membangun Indonesia lebih baik lewat Internet. Retrieved January 3, 2018, from https://www.tokopedia.com/about
Treder, M. (2013). UX Design for Startups. UXPin.
Yusuf, O. (2014). Tokopedia Sediakan Aplikasi di Android. Retrieved January 3, 2018, from http://tekno.kompas.com/read/2014/06/14/1814368/Tokopedia. Sediakan.Aplikasi.di.Android
Downloads
Published
Issue
Section
License
Copyright (c) 2020 ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
