Perancangan Kemasan Muria Batik Kudus untuk Memperkenalkan Kebudayaan Lokal Kota Kudus
DOI:
https://doi.org/10.33633/andharupa.v4i02.1615Abstract
AbstrakBatik Kudus merupakan salah satu ragam Batik yang ada di Indonesia. Setelah sempat menghilang, Muria Batik Kudus kembali memunculkan ragam batik Kudus dengan motif-motif kebudayaan di Kudus. Untuk menguatkan citra eksklusif dan kebutuhan distribusi produk, terutama dengan bergabungnya Indonesia dalam Masyarakat Ekonomi Asean dan budaya belanja online, produk Muria Batik Kudus memerlukan kemasan baru yang dapat menjawab kebutuhan tersebut. Kemasan Muria Batik yang baru diharapkan dapat menunjukkan eksklusivitas produk dan mengenalkan kebudayaan lokal kota Kudus kepada para konsumennya. Metode penelitian deskriptif kualitatif digunakan dalam pengambilan data dengan wawancara agar mendapatkan informasi yang mendalam. Perancangan Kemasan Muria Batik Kudus sudah diujikan dan didapatkan hasil bahwa perancangan kemasan dapat menunjukkan eksklusivitas produk batik dan dapat mengenalkan kebudayaan yang ada di kota Kudus melalui katalog yang ada dalam kemasan. Kata Kunci:  desain kemasan, kebudayaan lokal, batik Kudus AbstractBatik Kudus is one of the Indonesian batik varieties. After disappearing for decades, Muria Batik Kudus bring back this variety of batik with Kudus’s cultural pattern. To strengthen the exclusive image of this product alongside the needs of product distribution, especially with the emergence of e-commerce and Asean Economic Community in Indonesia, Muria Batik Kudus need a packaging that could answer those needs. The new packaging of Muria Batik is expected to show exclusivity of the products and introduce Kudus local culture to customers. The research uses descriptive and qualitative data by interviewing sources in order to get information. The packaging of Muria Batik Kudus was tested and the result showed that the packaging design shows the exclusive image of the product which also introduces Kudus’s local culture with a catalogue inside the packaging. Keywords: packaging design, local culture, batik KudusÂReferences
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