Jurnal Manajemen dan Dinamika Bisnis (JMDB)

DIGITAL MARKETING STRATEGY THROUGH SOCIAL MEDIA AT ARUNIKA EATERY, KUNINGAN

Gina Aulia Salsabila — 2024-10-30

Each business has its marketing strategy. In the digital era, utilizing social media become part of the marketing strategy that every single business has used. Through social media, businesses can reach out to various types of customers and decide who will be their customers. This study aims to find out how digital marketing strategies in Arunika Eatery, Kuningan, increasing consumer purchases, the types of marketing content that can increase the promotion of Arunika Eatery, Kuningan, and what the supporting and inhibiting factors in marketing their products through social media. The method used is qualitative descriptive. Data collection techniques through observation, interviews, and literature studies. Arunika Eatery, Kuningan, has implemented a digital marketing strategy through social media with a 70-20-10 strategy. Arunika Eatery, Kuningan carries out its marketing strategy with diverse and exciting content, which contains event promotions carried out by Arunika Eatery Kuningan, information about Arunika Eatery Kuningan, short videos, quotes, and question and answer sessions to its followers. This research focuses on the analysis of marketing strategy for the food and beverages business, especially in the Kuningan area. The researcher is the first one to conduct research about Arunika Eatery, and there's no previous research.

PENGARUH BRAND AMBASSADOR DAN BRAND PERSONALITY TERHADAP MINAT BELI DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Online Store House Of Smith Store)

Amalia Nur Chasanah — 2024-10-30

ABSTRACT

The phenomenon of choosing the House of Smith online store product is caused by product sales decreasing on average for 3 product brands in 2021-2023. This is certainly interesting to research, what factors influence buying interest in House of Smith online store products. The aim of the research is to analyze the influence of brand ambassadors, brand personality on purchasing interest with brand image as an intervening variable in House of Smith online store products. The number of samples in this study was 96 respondents, where the sampling technique used was purposive sampling technique, which is a sampling determination based on criteria determined by researchers including consumers who purchased products at the House Of Smith Store Online Store, at least 17 years old, domiciled in Semarang and have purchased at least 2 times at the Online Store House Of Smith Store. The data analysis method used is multiple linear regression. The research results show that there is a positive and significant influence of brand ambassadors on brand image, there is a positive and significant influence of brand personality on brand image, there is a positive and significant influence of Brand Ambassadors on Purchase Interest, there is a positive and significant influence of brand personality on purchase interest, and there is positive and significant influence of brand personality on buying interest.

Keywords: brand ambassador, brand personality, brand image and purchase interest.

NOWADAYS CORPORATE STRATEGY: BUSINESS MODEL CANVAS AND SWOT AS A FOUNDATION

Sisca Dian Rahmawati — 2024-10-31

The purpose of this study is to determine the development of business strategy with a business model canvas approach and to determine SWOT analysis at company X. This study uses a qualitative research method using the Business Model Canvas (BMC) as a guide to identify business models and then uses SWOT for each metrics. Based on the SWOT analysis that has been produced, there are several business strategies that need to be carried out by PT. X, including producing high enough products, developing target markets, carrying out product development, selling outlet products, e-commerce, and various social media, conducting development of new innovations for products and many more.

THE ROLE OF INSTAGRAM SOCIAL MEDIA IN INCREASING THE NUMBER OF SALES IN THE CULINARY BUSINESS SIOMAY JODOH

Azzahra Vanesya — 2024-10-30

ABSTRACT

Digital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts.This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion.The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing.This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.

Disiplin, Komitmen, Motivasi, Dan Pengaruhnya Terhadap Kinerja Pegawai Di CV Kalihmekar Semarang

Artha Febriana — 2024-10-31

Human resources (HR) in private companies and government agencies are the main key in achieving the company goals, so that there is no vacancy in the position that will result in disrupting the company operations. The purpose of this study is to determine the influence of work discipline, commitment, and motivation on employee performance in CV. Kalihmekar Semarang. The population in this study is the workers of CV. Kalihmekar Semarang. The sampling technique used in this study is by census, which is taken from the entire working population of 60 people. The analysis technique used in this study is multiple regression analysis using SPSS 25. The results of this study show that work discipline, commitment, and motivation have a positive and significant effect on employee performance. Work discipline, commitment, and motivation simultaneously affect the employee performance.