Jurnal Manajemen dan Dinamika Bisnis (JMDB)

DRIVE-THRU TRANSFORMATION: ELEVATING CUSTOMER SATISFACTION WITH DIGITAL TWINS

2024-02-18T02:16:29+00:00

In the modern business landscape, traditional methods of understanding consumer behavior are constrained by time, cost, and depth limitations. The emergence of Digital Twins, which are virtual replicas created through real-time data integration and advanced algorithms, has fundamentally transformed how we perceive consumer behavior and market responses. This study aims to address challenges related to data security and privacy, exploring potential solutions within the context of applying Digital Twins in drive-thru services. Using a quantitative approach with a sample size of 2000 American drive-thru service customers, the research employs SEM-PLS for data analysis. Online questionnaires are distributed through Triaba to collect targeted data. The findings indicate that while process efficiency in drive-thru services has little impact on service quality, Digital Twins can still lead to waiting times that challenge customer expectations. Although limited to America, this research confirms the significant role of Digital Twins in enhancing drive-thru service efficiency and customer satisfaction, providing valuable insights for users and system integrators during implementation.

Pengaruh Motivasi, Disiplin dan Kepemimpinan Transformasional Terhadap Kinerja Petugas Pendataan Lapangan (PPL) Regrsosek 2022 Di Badan Pusat Statistik Kota Kendari

2024-05-24T17:02:05+00:00

The aim of this research is to analyze: (1) The influence of motivation on the performance of PPL, (2) The influence of work discipline on the performance of PPL, (3) The influence of transformational leadership on the performance of PPL. This research tests the exogenous influence of endogenous variables. Hypothesis testing uses linear regression analysis with SPSS 26. 81 respondents were sampled in this study. The results show: (1) Motivation has a significant positive effect on performance; (2) Discipline has a significant positive effect on performance; and (3) Transformational Leadership has a significant positive effect on performance. It is recommended that future researchers further explore other variables that are thought to influence performance.

Keywords: Motivation; Discipline; Transformational leadership; Performance

REWARDS, WORK STRESS, PUNISHMENT AND THEIR IMPACT ON EMPLOYEE PERFORMANCE CV. SARAO ESA PRIMA

2024-05-24T16:49:21+00:00

This research aims to analyze and find out how rewards, work stress and punishment influence employee performance at CV. Sarao Esa Prima. The objects of this research are all CV employees. Sarao Esa Prima. as many as 51 employees. In determining the sample size, researchers used the census method where all members of the population were used as the research sample. The number of samples in this research was 51 employees. Trials of research items were carried out on 15 employees. Validity test uses Pearson Product Moment correlation. Meanwhile, the reliability test uses Cronbach Alpha. Data collection techniques include questionnaires, observation and documentation. Analysis prerequisite tests include normality tests, multicollinearity tests and heteroscedasticity tests. The data analysis technique used is multiple linear regression. The research results show that: (1) Rewards have a positive and significant effect on employee performance. (2) Job stress has a negative and significant effect on employee performance. (3) Punishment has no significant effect on employee performanc