https://publikasi.dinus.ac.id/index.php/JEKOBS <p>Jurnal Ekonomi dan Bisnis (JEKOBS) adalah media publikasi penelitian empiris ataupun konseptual oleh mahasiswa Jurusan Manajemen dan Akuntansi. Artikel - artikel yang dipublikasikan merupakan publikasi Tugas Akhir mahasiswa dalam menyelesaikan jenjang pendidikan, baik Strata 1, 2, maupun 3.</p> <p>Artikel yang terbit sudah melalui uji proposal, uji lisan dan presentasi, selayaknya ujian akhir pada proses penyusunan Tugas Akhir mahasiswa. Serta, penyusunan standar penulisan karya ilmiah sesuai kedalaman materi mahasiswa pada masing-masing Strata.</p> <p>Jurnal Ekonomi dan Bisnis (JEKOBS) diterbitkan berkala dalam basis 3 bulanan setiap Maret, Juni, September, Desember, serta diterbitkan secara Online pada website: <a href="https://publikasi.dinus.ac.id/index.php/JEKOBS/management/settings/context//index.php/JEKOBS" target="_blank" rel="noopener">http://publikasi.dinus.ac.id/index.php/JEKOBS</a></p> <p>ISSN<br /><a href="https://issn.brin.go.id/terbit/detail/20220928560839442" target="_blank" rel="noopener">2964-8866 (Online)</a></p> Faculty of Economics and Business Universitas Dian Nuswantoro en-US Jurnal Ekonomi dan Bisnis 2964-8866 Authors who publish with this journal agree to the following terms:<br /><ol><li>The journal allow the authors to hold the copyright without restrictions and allow the authors to retain publishing rights without restrictions. </li><li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="http://creativecommons.org/licenses/by/4.0/" rel="license">Creative Commons Attribution 4.0 International License</a> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li><li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li><li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new">The Effect of Open Access</a>).</li><li><a href="http://creativecommons.org/licenses/by/4.0/" rel="license"><img src="https://i.creativecommons.org/l/by/4.0/88x31.png" alt="Creative Commons License" /></a><br />This work is licensed under a <a href="http://creativecommons.org/licenses/by/4.0/" rel="license">Creative Commons Attribution 4.0 International License</a>. Which means you are free to:<ul class="license-properties"><li class="license share">Share — copy and redistribute the material in any medium or format</li><li class="license remix">Adapt — remix, transform, and build upon the material for any purpose, even commercially.</li></ul></li></ol> https://publikasi.dinus.ac.id/index.php/JEKOBS/article/view/11397 <p><em>This research analyzes the financial performance of PT. Teknologi Karya Digital Nusa Tbk during the period of 2019-2022 using financial ratios. The purpose of this study is to assess the company's financial performance through liquidity, solvency, activity, and profitability ratios. The method used in this research is descriptive quantitative. The data used in this study are secondary data obtained from the company's financial statements. The analysis shows a significant improvement in liquidity ratios, with the Current Ratio increasing from 110% in 2019 to 254% in 2022. Solvency ratios show fluctuation but reflect an overall decrease in the proportion of debt. The activity ratios indicate enhanced operational efficiency, while profitability ratios demonstrate consistent growth in net profit margin, return on equity, and return on investment. These findings suggest that PT. Teknologi Karya Digital Nusa Tbk has strengthened its financial position, improving efficiency and profitability amidst industry challenges.</em></p> <p> </p> <p>Penelitian ini menganalisis kinerja keuangan PT. Teknologi Karya Digital Nusa Tbk selama periode 2019-2022 menggunakan rasio keuangan. Tujuan penelitian ini adalah untuk menilai kinerja keuangan perusahaan melalui rasio likuiditas, solvabilitas, aktivitas, dan profitabilitas. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Data yang digunakan dalam penelitian ini adalah data sekunder yang diperoleh dari laporan keuangan perusahaan. Analisis menunjukkan peningkatan signifikan dalam rasio likuiditas, dengan <em>Current Ratio</em> meningkat dari 110% pada 2019 menjadi 254% pada 2022. Rasio solvabilitas menunjukkan fluktuasi tetapi mencerminkan penurunan proporsi utang secara keseluruhan. Rasio aktivitas mencerminkan peningkatan efisiensi operasional, sementara rasio profitabilitas menunjukkan pertumbuhan yang konsisten dalam <em>Nett Profit Margin</em>, <em>Return On Equity</em>, dan <em>Return On Investment</em>. Temuan ini menunjukkan bahwa PT. Teknologi Karya Digital Nusa Tbk telah memperkuat posisinya secara finansial, meningkatkan efisiensi dan profitabilitas di tengah tantangan industri.</p> April Kurniawan Copyright (c) 2024 Jurnal Ekonomi dan Bisnis https://creativecommons.org/licenses/by/4.0/ 2024-09-06 2024-09-06 3 3 147 165 https://publikasi.dinus.ac.id/index.php/JEKOBS/article/view/11479 <p><em>The food and beverage industry in Indonesia is currently developing very rapidly, one of which is Point Coffee. The increase in the coffee shop business in Indonesia has resulted in increasingly tight competition in the coffee shop business. This shows that purchasing decisions in the coffee shop business are quite high. The existence of intense business competition motivates Point Coffee shops to continue to innovate in an effort to attract buying interest from consumers. The aim of this research is to determine the influence of Brand Image, Product Quality and Social Media Marketing on Point Coffee Purchasing Decisions in Semarang City. In this research, the sample method is purposive sampling, namely the researcher uses his own judgment to deliberately select members of the population who are believed to be likely to provide information, so that the selected respondents meet the sampling criteria for this research. In the sampling process, the sampling strategy is referred to as “sampling that meets the criteria”. The sample was taken from 130 respondents by distributing a questionnaire containing several statements via Google Form. The analysis program used is IBM SPSS statistics 26 using descriptive analysis, instrument testing, multiple linear analysis, hypothesis testing, and coefficient of determination. The results of this research show that brand image, product quality and social media marketing have a positive and significant influence on purchasing decisions.</em></p> <p><em>Industri makanan dan minuman di Indonesia saat ini berkembang begitu pesat, salah satunya yaitu Point Coffee. Terjadinya peningkatan bisnis kedai kopi di Indonesia berdampak pada semakin ketatnya persaingan bisnis kedai kopi. Hal ini menunjukan bahwa keputusan pembelian pada bisnis kedai kopi cukup tinggi. Adanya persaingan bisnis yang ketat memotivasi kedai Point Coffee untuk terus melakukan inovasi sebagai upaya menarik minat beli dari konsumen. Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh Citra Merek, Kualitas Produk dan Social Media Marketing terhadap Keputusan Pembelian Point Coffee di Kota Semarang. Dalam penelitian ini, metode sampel purposive sampling yakni peneliti mempergunakan penilaiannya sendiri untuk secara sengaja memilih anggota populasi yang dipercaya mungkin memberikan informasi, sehingga responden yang dipilih memenuhi kriteria pengambilan sampel untuk penelitian ini. Dalam proses pengambilan sampel, strategi pengambilan sampel yang disebut sebagai “pengambilan sampel yang memenuhi kriteria”. Sampel yang diambil 130 responden dengan menyebarkan kuesioner berisi beberapa pernyataan melalui google form. Program analisis yang digunakan IBM SPSS statistic 26 dengan menggunakan analisis deskriptif, uji instrument, analisis linier berganda, uji hipotesis, dan koefesien determinasi. Hasil penelitian ini menunjukan bahwa berpengaruh positif dan signifikan antara Citra Merek, Kualitas Produk dan Social Media Marketing Terhadap Keputusan Pembelian.</em></p> Lusi Setia Anggi Handy Nur Cahya Diana Aqmala Haunan Damar Copyright (c) 2024 Jurnal Ekonomi dan Bisnis https://creativecommons.org/licenses/by/4.0/ 2024-09-06 2024-09-06 3 3 166 181 https://publikasi.dinus.ac.id/index.php/JEKOBS/article/view/11575 <p><em>The expansion of the coffee shop sector in Indonesia underscores the critical role of service quality in fostering customer satisfaction and loyalty. This research centers on enhancing service quality at Albania Coffee &amp; Resto, which faced a downturn in customer visits during 2022-2023. The study employs Quality Function Deployment (QFD) to address these challenges. A survey of 113 customers helped pinpoint key issues, notably slow service, utilizing a mix of observations, interviews, focus group discussions (FGD), and questionnaires for data collection. The analysis was conducted using the House of Quality (HoQ), effectively connecting customer requirements with technical specifications and prioritizing areas for service enhancement. Results reveal that customers emphasize the need for prompt service, attentive staff, and well-maintained facilities. By applying QFD, Albania Coffee &amp; Resto seeks to improve service quality and boost customer satisfaction, while outlining strategic initiatives for customer recovery and growth.</em></p> <p>&nbsp;</p> <p>Pertumbuhan industri kedai kopi di Indonesia menekankan pentingnya kualitas layanan dalam menjaga kepuasan dan loyalitas pelanggan. Penelitian ini bertujuan untuk meningkatkan kualitas layanan di Albania Coffee &amp; Resto, yang mengalami penurunan kunjungan pelanggan pada tahun 2022-2023, melalui penerapan Quality Function Deployment (QFD). Dalam studi ini, survei dilakukan dengan melibatkan 113 pelanggan yang berhasil mengidentifikasi masalah utama, termasuk lambatnya pelayanan, dengan data yang dikumpulkan melalui observasi, wawancara, diskusi kelompok terfokus (FGD), dan kuesioner. Analisis dilakukan dengan menggunakan House of Quality (HoQ) untuk menghubungkan kebutuhan pelanggan dengan persyaratan teknis, yang membantu dalam memprioritaskan perbaikan layanan. Temuan penelitian menunjukkan bahwa pelanggan mengutamakan layanan yang tepat waktu, staf yang responsif, dan fasilitas yang terawat dengan baik. Dengan menerapkan QFD, Albania Coffee &amp; Resto berharap dapat meningkatkan kualitas layanan dan kepuasan pelanggan, serta merumuskan langkah-langkah strategis untuk memulihkan dan memperluas basis pelanggan.</p> Rangga Aldi Saputra Copyright (c) 2024 Jurnal Ekonomi dan Bisnis https://creativecommons.org/licenses/by/4.0/ 2024-09-26 2024-09-26 3 3 182 194 https://publikasi.dinus.ac.id/index.php/JEKOBS/article/view/11582 <p><em>This research is a quantitative study that aims to determine the effect of e-service quality, brand image, and price on customer loyalty of online travel agency (OTA) tiket.com in Semarang City. The population in this study were users of OTA tiket.com services in the Semarang City area. The sample collected was 155 respondents, with purposive sampling technique. Sample collection was done through Google form. Data analysis techniques are descriptive analysis and inferential analysis with the Partial Least Square Structural Equation Modeling (PLS-SEM) method using SmartPLS 3.0 software. The results prove that e-service quality has a positive and significant effect on customer loyalty, with a path coefficient value (O = 0.271). Brand image has a positive and significant effect on customer loyalty, with a path coefficient value (O = 0.404). Price has a positive and significant effect on customer loyalty, with a path coefficient value (O = 0.294). It can be concluded that e-service quality, brand image, and price have a positive and significant effect on customer loyalty. The researcher`s suggestion for the tiket.com company is to continue to maintain and improve the quality of electronic services in order to form a good reputation in the minds&nbsp; of&nbsp; customers,&nbsp; and set&nbsp; prices&nbsp; in&nbsp; accordance with&nbsp; customer&nbsp; capabilities&nbsp; to increase overall customer loyalty. In addition, the tiket.com company also needs to reduce the number of customer complaints by handling problems faced by customers.</em></p> <p>&nbsp;</p> <p>Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh e-service quality, brand image, dan harga terhadap loyalitas pelanggan online travel agency (OTA) tiket.com di&nbsp; Kota Semarang. Populasi dalam penelitian ini adalah pengguna layanan OTA tiket.com di wilayah Kota Semarang. Sampel yang dikumpulkan sebanyak 155 responden, dengan teknik pengambilan sampel&nbsp;&nbsp; purposive sampling. Pengumpulan sampel dilakukan melalui google form. Teknik analisis data berupa analisis deskriptifdan analisis inferensial dengan metode Partial Least Square Structural Equation Modeling (PLS-SEM) menggunakan software SmartPLS 3.0. Hasil penelitian membuktikan bahwa e-service quality berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai koefisien jalur (O=0,271). Brand image berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai koefisien jalur (O=0,404). Harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai koefisien jalur (O=0,294). Dapat disimpulkan bahwa e-service quality, brand image, dan harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Saran peneliti terhadap perusahaan tiket.com ialah terus mempertahankan dan meningkatkan kualitas layanan elektronik agar terbentuk reputasi yang baik di benak pelanggan, sertamenetapkan harga yang sesuai dengan kemampuan pelanggan untuk meningkatkan loyalitas pelanggan secara menyeluruh. Selain itu, perusahaan tiket.com juga perlu mengurangi jumlah keluhan pelanggan dengan cara menangani permasalahan yang dihadapi oleh pelanggan.</p> Bayu Adji Wibisono Copyright (c) 2024 Jurnal Ekonomi dan Bisnis https://creativecommons.org/licenses/by/4.0/ 2024-09-27 2024-09-27 3 3 192 211 https://publikasi.dinus.ac.id/index.php/JEKOBS/article/view/11588 <p><em>Advancements in information technology, particularly towards the globalization of communication, have a significant impact on the dynamics of society and the nation. The rapid development of information technology in recent years has brought both positive and negative effects on the lives of people across various countries. In Indonesia, the transportation sector is witnessing a transformation with the rise of application-based services, commonly referred to as online transportation. By delivering value and satisfaction to customers through competitive pricing of products and services, PT. Grab Indonesia has been motivated to enhance its application offerings, including GrabTaxi, GrabCar, GrabShare, GrabBike, GrabExpress, GrabFood, GrabHitch, and GrabHitch Car.</em> <em>Grab stands out as one of the largest online transportation platforms, with its market share fluctuating between 2019 and 2021. In 2019, Grab's market share was 43.1%, which increased to 43.5% in 2020, but subsequently declined to 39.7% in 2021. This success as a top brand is attributed to effective collaboration among management, drivers, and customers. By emphasizing comfort and safety, as well as maintaining competitive fares, Grab has been able to enhance its service ratings. To maintain its position as a leading brand, Grab must continually refine its strategies to attract public interest, demonstrate distinct advantages, and differentiate itself from competitors.</em></p> <p>&nbsp;</p> <p>Perkembangan teknologi informasi yang menuju globalisasi komunikasi memiliki dampak signifikan terhadap peradaban masyarakat dan bangsa. Saat ini, kita menyaksikan kemajuan pesat dalam teknologi informasi yang membawa berbagai konsekuensi, baik positif maupun negatif, terhadap kehidupan sosial di berbagai negara. Di Indonesia, sektor transportasi tengah mengalami transformasi dengan munculnya layanan berbasis aplikasi, yang dikenal sebagai transportasi online. Layanan ini menawarkan nilai tambah dan kepuasan kepada pelanggan melalui penyampaian produk dan jasa dengan harga kompetitif. PT. Grab Indonesia, sebagai salah satu pelaku utama, telah mengembangkan berbagai layanan aplikasi, termasuk GrabTaxi, GrabCar, GrabShare, GrabBike, GrabExpress, GrabFood, GrabHitch Bike, dan GrabHitch Car. Grab telah menjadi salah satu penyedia transportasi online terbesar di Indonesia, meskipun mengalami fluktuasi pangsa pasar antara tahun 2019 dan 2021. Pada tahun 2019, pangsa pasar Grab tercatat sebesar 43,1%, meningkat menjadi 43,5% pada tahun 2020, namun turun menjadi 39,7% pada tahun 2021. Keberhasilan Grab dalam meraih posisi top brand merupakan hasil dari kolaborasi yang baik antara manajemen, driver, dan konsumen. Dengan fokus pada kenyamanan dan keamanan, tarif juga berperan penting dalam mendukung reputasi layanan ini. Untuk mempertahankan status sebagai top brand, Grab harus terus berinovasi dan menunjukkan keunggulan serta perbedaan dibandingkan pesaingnya.</p> Fakhri Irfanda Copyright (c) 2024 Jurnal Ekonomi dan Bisnis https://creativecommons.org/licenses/by/4.0/ 2024-09-28 2024-09-28 3 3 212 228