CITRAKARA

Analysis of the Effectiveness of Instagram Social Media Content in Building Interest in Visiting Suruan Eco Park

2026-07-01T23:43:41+00:00

In the current digital era, social media plays an important role in promoting tourism destinations as it enables rapid information dissemination and direct interaction with audiences through visual and narrative content. One of the platforms frequently used for tourism promotion is Instagram, as it has distinctive visual strengths that can shape perceptions and influence visit intentions. Suruan Eco Park is a nature-based tourism destination located in Tuban Regency that offers recreational experiences centered on natural landscapes and water-based activities. However, despite utilizing social media as a promotional tool, the number of tourist visits remains relatively low. This condition is presumed to be caused by the limited effectiveness of social media content management. This study aims to analyze the effectiveness of Instagram social media content of Suruan Eco Park in building prospective visitors’ intention to visit. The analysis focuses on content strategy, engagement level, and audience perception. The research employs a descriptive qualitative method with data collection techniques including observation of Instagram content, interviews with visitors, and the distribution of questionnaires through social media to obtain audience responses. The results indicate that Suruan Eco Park’s Instagram content is still dominated by one-way promotional communication and has not been supported by an effective and consistent visual communication strategy. Weak visual identity and destination image, limited narrative content, and the lack of strategic content evaluation result in the destination’s unique characteristics and advantages not being conveyed optimally. Although the existence of Suruan Eco Park has been introduced to the public, the persuasive power and engagement level of the content remain low, thus failing to significantly encourage visit intentions. This research is expected to contribute academically to the fields of Visual Communication Design and digital tourism, as well as serve as an evaluative reference and foundation for developing more effective and targeted visual communication strategies for Suruan Eco Park’s Instagram content.

Keywords: social media, visit intention, nature tourism, Suruan Eco Park

Desain Karakter Untuk Media Edukasi Skateboard Di Kota Surabaya

2026-04-03T04:06:25+00:00

This study aims to design character visuals as a visual medium for an educational skateboarding book for beginners aged 18–21 in Surabaya. The research is motivated by the increasing interest of young people in skateboarding that has not been accompanied by adequate understanding of basic techniques, safety, and playing ethics. Questionnaire data from 264 respondents indicate that most are interested in learning skateboarding and prefer visually based learning media. The method used is Three Dimensional Development, a character development approach that considers physiological, psychological, and sociological aspects to create characters with strong visual and narrative identities. The design results show that the use of illustrative characters can enhance teenagers’ interest in educational books, facilitate material comprehension, and support a more effective and communicative learning process. The design stages include brainstorming, sketching, lining, and coloring toproduce consistent characters aligned with audience preferences. In conclusion, character design is effectively used as an alternative educational medium that is informative, engaging, and relevant to the characteristics of young audiences.

Analisis Prinsip Desain Dalam Menciptakan Suasana Naratif Pada Buku ‘Fabel Nusantara : Asal Mula Pesut Mahakam’

2026-07-02T00:06:46+00:00

The study aims to analyze the application of design principles, color theory, and typography to create a narrative atmosphere in the children's book of the Fabel Nusantara: Asal Mula Pesut Mahakam. This study used a descriptive qualitative method with a visual analysis approach to illustrations, design composition, color schemes, and typographical characters used in books. Analysis results show that applying design principles such as balance, visual unity, and contrast can help direct the reader's focus and clarify the storyline. The use of natural nuanced colors with warm and cold color temperatures plays a role in building the emotional atmosphere of the story that is in line with the psychological development of the child. In addition, sans-serif typography with rounded and easy-to-read characters supports text readability and strengthens the friendly impression for child readers. Overall, the integration of design principles, colors, and typography in the book proved effective in building a narrative atmosphere and strengthening the moral message of folklore to children.

Perancangan Ulang Visual Brand Oli Green Zoil

2026-07-15T15:30:48+00:00

Green Zoil is a lubricant oil product specially formulated for optimal engine performance. With superior additives, this oil promises maximum engine performance, component protection, cost-effective maintenance, and high efficiency. However, the Green Zoil logo is currently considered outdated and bears a resemblance to other brands’ logos; therefore, a redesign of its visual identity is necessary. This study employs qualitative methods through interviews, observations, and literature reviews. Analysis utilizes David E. Carter’s logo analysis method, the SWOT matrix, and brainstorming analysis. The design process follows Robin Landa’s five-stage design process: Orientation, Analysis, Concepts, Design, and Implementation. The results of this design project include the brand’s visual identity in the form of a Brand Identity Manual, a Graphic Standards Manual (GSM), and various other supporting materials.

Membangun Identitas Lokal Melalui Desain Multimedia: Analisis Logo Umkm Sambas

2026-07-01T23:58:36+00:00

Logos play a crucial role in building the visual identity of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Besides serving as a business identity, logos also serve as visual media that communicate cultural values and local characteristics. This study aims to analyze how MSME logos in Sambas Regency represent and build local identity through multimedia design. Using a qualitative approach, this study employs Charles Sanders Peirce's semiotic framework to examine the visual elements contained in selected MSME logos. Data were collected through documentation and analyzed by identifying icons, indices, and symbols represented in the logos. The findings indicate that visual elements such as local fauna, geographical features, colors, and cultural symbols are consistently used to represent the social and cultural characteristics of Sambas. These elements not only strengthen brand identity but also serve as representations of local values and community identity.