Thoriqotul A’iniyah, Y. Wismantoro, M. Mahmud, and P. Pakarti, “IMPLICATIONS OF PRICE CONSCIOUSNESS AND PRODUCT QUALITY ON IPHONE USERS’ PURCHASE INTENTION: THE ROLE OF SALE PRONENESS AS A MEDIATION FACTOR”, JMDB, vol. 4, no. 2, pp. 28–49, Nov. 2025.