Proceeding of The International Conference on Business, Economics, Accounting, and Technology

Learning Orientation and Proactive Personality: Driving Innovative Work Behavior Through Creative Self-Efficacy

2026-07-17T08:30:36+00:00

Organisasi sektor publik menghadapi tekanan konstan untuk beradaptasi dengan perubahan regulasi, transformasi digital, dan peningkatan tuntutan akuntabilitas. Tantangan ini mengharuskan karyawan untuk menunjukkan perilaku kerja inovatif guna meningkatkan kualitas layanan dan efektivitas organisasi. Studi ini meneliti bagaimana orientasi pembelajaran dan kepribadian proaktif memengaruhi perilaku kerja inovatif melalui efikasi diri kreatif di antara karyawan di Badan Pengelola Keuangan dan Aset Daerah Provinsi Bali. Penelitian ini menggunakan desain asosiatif kuantitatif. Studi ini melibatkan seluruh 103 pegawai negeri sipil dan pegawai kontrak pemerintah menggunakan teknik pengambilan sampel jenuh. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan SmartPLS. Hasil menunjukkan bahwa orientasi pembelajaran dan kepribadian proaktif secara signifikan memperkuat efikasi diri kreatif karyawan. Kedua faktor tersebut juga secara langsung mendorong perilaku kerja inovatif. Efikasi diri kreatif memainkan peran mediasi kunci dengan meningkatkan kepercayaan diri karyawan untuk menghasilkan, mempromosikan, dan menerapkan ide-ide baru di tempat kerja. Studi ini memberikan bukti empiris baru dari konteks manajemen keuangan publik di Indonesia dengan mengintegrasikan Teori Komponen Kreativitas, Teori Kepribadian Proaktif, dan Teori Efikasi Diri ke dalam kerangka kerja yang terpadu. Temuan-temuan tersebut menawarkan panduan yang dapat ditindaklanjuti bagi para manajer sektor publik yang berupaya memperkuat budaya pembelajaran, perilaku proaktif, dan kepercayaan diri kreatif sebagai pengungkit inovasi organisasi.

The Influence of Talent Management on Employee Performance in The Digital Transformation Era: Job Satisfaction and Retention Mediation

2026-07-29T11:37:31+00:00

Research on the influence of talent management on employee performance in the era of digital transformation still yields mixed results, particularly regarding the role of mediating variables in this relationship. Moreover, the development of digital transformation and the adoption of digital-based technologies in human resource management require organizations to manage talent more adaptively and innovatively to enhance employee performance. However, studies examining the relationships among talent management, job satisfaction, employee retention, and employee performance simultaneously within the context of digital transformation remain limited, especially in Indonesia’s manufacturing sector. This study aims to analyze the influence of talent management on employee performance in the era of digital transformation, with job satisfaction and employee retention serving as mediating variables. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The study involved 225 employees from manufacturing companies that had implemented digital systems in human resource management, selected through purposive sampling. The results indicate that talent management has a positive and significant effect on employee performance, job satisfaction, and employee retention. Job satisfaction and employee retention also positively and significantly affect employee performance. Furthermore, both variables significantly mediate the relationship between talent management and employee performance, indicating partial mediation. These findings demonstrate that digital-based talent management can enhance employee satisfaction and loyalty, thereby improving employee performance. Therefore, companies are encouraged to optimize digital talent management through digital competency development, technology-based training, adaptive career systems, and competitive compensation. Future research is recommended to incorporate variables such as digital organizational culture, work engagement, and technological readiness to broaden the understanding of digital transformation in human resource management.

Does Internet Penetration Reduce Youth Unemployment? Exploring Nonlinear and Heterogeneous Effects in Gulf and Asian Economies

2026-07-13T12:05:37+00:00

This study examines the relationship between internet penetration and youth unemployment, with particular attention to nonlinear effects and regional heterogeneity across Gulf and Asian economies. Using an unbalanced panel dataset covering 13 countries over the period 2006–2024, the study employs Random Effects and Robust Random Effects estimators to investigate how internet expansion influences youth labor market outcomes. The results reveal a significant nonlinear relationship between internet penetration and youth unemployment. Higher levels of internet usage are initially associated with lower youth unemployment; however, the unemployment-reducing effect gradually weakens as internet penetration increases, indicating diminishing marginal returns. Turning point analysis suggests that the beneficial effects of internet expansion are maximized at approximately 65.3% internet penetration in the baseline relationship. The findings also reveal significant regional heterogeneity. The impact of internet penetration differs in Gulf economies, where the estimated turning point occurs at approximately 23.7%, indicating distinct digitalization–employment dynamics compared with other Asian countries. Among the control variables, GDP per capita exhibits a positive association with youth unemployment, while inflation and education are not statistically significant. The study contributes to the literature by jointly examining nonlinear and regional effects within a unified panel-data framework. The findings suggest that expanding internet access alone is insufficient to sustainably reduce youth unemployment and should be complemented by policies that strengthen digital skills, labor market adaptability, and productive digital engagement among young workers.

The Influence Of Social Media Marketing And Physical Evidence On Purchase Decisions Through Brand Image And Fear Of Missing Out (Fomo) In Coffee Shops In Bali

2026-06-23T22:49:19+00:00

The rapid growth of the coffee shop industry in Bali has intensified competition, requiring businesses to adopt effective marketing strategies to influence consumer purchase decisions. This study aims to analyze the influence of social media marketing and physical evidence on purchase decisions through brand image and Fear of Missing Out (FOMO) by means of a Systematic Literature Review (SLR) approach. A total of 47 peer-reviewed articles published between 2018 and 2024 were systematically screened and analyzed from databases including Scopus, Web of Science, and Google Scholar. The inclusion criteria focused on studies addressing social media marketing, physical evidence, brand image, FOMO, and purchase decisions within the retail, food and beverage, and hospitality sectors. The synthesis of evidence reveals that social media marketing consistently exerts a positive and significant influence on purchase decisions, with brand image and FOMO serving as key mediating mechanisms. Physical evidence strengthens brand image and enhances consumer trust, ultimately driving purchasing behavior. These findings provide practical insights for coffee shop owners in Bali to design more targeted promotional strategies and improve the physical service environment to attract and retain consumers in a highly competitive market.

Service Quality, Brand Image, Customer Satisfaction, And Customer Loyalty: Evidence From Ahass Auto Global Motor

2026-06-23T14:52:36+00:00

The increasing competition in the motorcycle service industry requires companies to maintain customer loyalty through superior service quality and a positive brand image. This study aims to examine the This study examines the relationships among service quality, brand image, customer satisfaction, and customer loyalty at AHASS Auto Global Motor. A quantitative approach was employed using a survey method. The population consisted of customers who used the services of AHASS Auto Global Motor during the period of July–December 2025, while 226 respondents were selected using simple random sampling. Data were collected through questionnaires measured using a five-point Likert scale and analysed using Structural Equation ModeIing base on Partial Least Square. The results indicate that service quality has a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction also has a positive and significant effect on customer loyalty. In addition, brand image has a positive and significant effect on customer satisfaction but does not have a significant direct effect on customer loyalty. The mediation analysis reveals that customer satisfaction mediates the relationship between service quality and customer loyalty, as well as the relationship between brand image and customer loyalty. These findings highlight the importance of improving service quality and customer satisfaction as strategic efforts to strengthen customer loyalty in the motorcycle service industry.

Psychological Mechanism Driving Purchase Intention In High Involvement Products : A Multi Layered S-O-R Framework Appoarch

2026-06-23T14:30:59+00:00

This study examines the psychological mechanisms underlying purchase intention toward high involvement products in the automotive sector, specifically Yamaha Fazzio, through influencer marketing. Drawing upon the Stimulus-Organism-Response (S-O-R) framework, this research conceptualizes content creator attributes and content quality as external stimuli that influence internal psychological states, namely perceived authenticity and parasocial interaction, which subsequently shape purchase intention. Unlike prior studies that investigate influencer characteristics or content quality separately, this study integrates both constructs within a unified framework and extends the S-O-R model by incorporating psychological mediating mechanisms. Data were collected from 250 Indonesian social media users who had been exposed to influencer content related to Yamaha Fazzio and analyzed using Structural Equation Modeling (SEM) with AMOS. The findings indicate that content creator attributes positively and significantly affect perceived authenticity and parasocial interaction, while content quality positively and significantly influences parasocial interaction but does not significantly affect perceived authenticity. Furthermore, perceived authenticity and parasocial interaction were found to positively and significantly influence purchase intention, with parasocial interaction emerging as the strongest predictor. This study contributes theoretically by extending the S-O-R framework and empirically confirming the mediating roles of perceived authenticity and parasocial interaction in influencer marketing for high-involvement products. Managerially, the findings suggest that firms should prioritize credible content creators, authentic communication, and emotionally engaging content strategies rather than relying solely on influencer popularity to strengthen consumer purchase intention.

Keywords: Content Creator Attributes, Content Quality, Perceived Authenticity, Parasocial Interaction, Purchase Intention.

The Antecedents of Brand Equity: Sustainability and Others Modern Factors - A Systematic Literature Review

2026-06-23T13:59:58+00:00

Abstract:

The increasing complexity of global markets, rapid digitalization, and rising consumer demand for sustainable practices have reshaped the foundations of brands. equity . Brand equity as asset strategic company No Again only formed by dimensions Classic factors (awareness, loyalty, perceived quality), but also modern factors such as sustainability practices, social media agility, brand innovation, and corporate social responsibility ( CSR ). This cause need For synthesis comprehensive on relevant antecedents of brand equity with context contemporary . This study aim For identify , classify , and synthesize the antecedents of modern brand equity, with focus on sustainability, agility, innovation, and CSR, as well as evaluate role mediation and moderation variables psychological Consumers (engagement, motivation, satisfaction, trust ). Research use Systematic Literature Review (SLR) approach with PRISMA protocol . A total of 63 articles Scopus indexed (2000–2025) extracted and analyzed through meta- analysis techniques narrative and quantitative . The article includes various context industry (hospitality, e-retail, FMCG, technology high education high , agritourism) and geographic regions (Asia, Europe , Middle East, America). The results of the SLR Sustainability practices study proved consistent increase brand equity and satisfaction consumers , with effect moderation generation (X, Y, Z). Social media agility strengthening brand equity through mediation customer engagement and motivation , as well influenced by behavior change-seeking . Brand innovation in digital services and food delivery play a role as a strong antecedent , with support variables brand image and customer experience quality . CSR and digital ESG contribute to brand equity and purchase intention, although the effect varies depends level knowledge consumers . Classic factors (awareness, loyalty, perceived quality) remain relevant , but interact with modern antecedents in forming adaptive brand equity This study serve framework conceptual integrative that places sustainability, agility, innovation, and CSR as driver mainstay of modern brand equity. Findings This give implications practical for manager brand For designing sustainable , innovative , and resource-based strategies involvement consumers , at the same time enrich literature academic with synthesis comprehensive PRISMA based .

Integration of Sustainable Business Practices in Supporting Green Economy Growth

2026-07-10T01:54:42+00:00

The growing challenges of climate change, environmental degradation, and socio-economic inequality have intensified the need to transform conventional economic systems toward a more sustainable Green Economy. This study aims to examine how sustainable business practices contribute to Green Economy growth and to identify the key mechanisms through which these practices promote sustainable economic development. The study employs a Systematic Literature Review (SLR) using a qualitative descriptive approach. Relevant literature was retrieved from Scopus, Google Scholar, and the Directory of Open Access Journals (DOAJ) using predefined keywords related to sustainable business practices, Environmental, Social, and Governance (ESG), and Green Economy. Publications published between 2021 and 2025 were screened based on relevance, quality, and thematic suitability, resulting in 42 studies included in the final review. The findings demonstrate that sustainable business practices, particularly environmental management, social responsibility, and governance, significantly enhance resource efficiency, stimulate innovation, improve operational performance, strengthen stakeholder value, and reduce systemic risks, thereby supporting Green Economy growth. The novelty of this study lies in the development of an integrative analytical framework that systematically explains the relationship between firm-level sustainable business practices and macro-level Green Economy growth through four interconnected mechanisms: innovation-driven value creation, operational cost optimization, stakeholder value enhancement, and systemic risk mitigation. The study contributes theoretically by extending the sustainability and Green Economy literature through a comprehensive conceptual framework that clarifies the pathways linking ESG dimensions to sustainable economic transformation. Practically, the findings provide guidance for business organizations in strengthening ESG implementation and for policymakers in designing supportive regulations and green financing policies to accelerate Green Economy development.

Hybrid Distance-Based Clustering For Social Assistance Segmentation

2026-07-20T05:40:45+00:00

Social assistance distribution requires accurate beneficiary identification to support effective welfare targeting and policy evaluation. However, administrative welfare datasets generally contain mixed-type attributes consisting of numerical and categorical variables, creating challenges in similarity measurement and beneficiary segmentation. This study evaluates several hybrid distance formulations within an Agglomerative Hierarchical Clustering framework for social assistance segmentation using administrative welfare data obtained from the Social Affairs Office of Bima Regency, Indonesia, with a focus on Bolo District. Data preprocessing was conducted through data cleaning, normalization, categorical transformation, and feature selection. The clustering features consisted of assessment score, number of dependents, household income, housing ownership, head-of-household occupation, and education level. The existing assistance status was excluded from the clustering features and used only for external validation. Several distance configurations were compared, including Pure Gower, Euclidean-Gower, Manhattan-Gower, Chebyshev-Gower, Cosine-Gower, and Ensemble Hybrid. Cluster performance was evaluated using Silhouette Score, Davies-Bouldin Index, Calinski-Harabasz Index, Adjusted Rand Index, and Normalized Mutual Information. The experimental results show that the Cosine-Gower configuration produced the best clustering performance with alpha = 0.9, K = 3, complete linkage, and a Silhouette Score of 0.465. The final model generated three interpretable beneficiary segments representing different socio-economic vulnerability patterns. These findings indicate that hybrid distance-based clustering can support evidence-based social assistance segmentation and regional welfare policy evaluation.

Sustainability Report Disclosure Quality In Indonesia's Top-Tier Banks: A Longitudinal GRI-Based Content Analysis

2026-07-09T08:11:20+00:00

The sustainability reporting landscape in Indonesia has transformed following the mandatory adoption of GRI Universal Standards 2021, yet whether systemically important banks are progressing toward genuine ESG transparency remains underexplored. This study examines disclosure quality and longitudinal trends of sustainability reports published by Indonesia's four Kelompok Bank Berdasarkan Modal Inti 4 (KBMI 4) BRI, BCA, MANDIRI, and BNI over 2023–2025. Using a qualitative content analysis adapted from the Wallace (1988) Disclosure Level Index and extending Azizah and Widiyati (2025), 126 indicators spanning GRI 2 (General), GRI 3 (Material Topics), GRI 200 (Economic), GRI 300 (Environmental), GRI 400 (Social), and the GRI G4 Financial Services Supplement were scored on a binary basis. The Disclosure Level Index (DLI) was computed as I = n/k × 100%. Results show overall DLI improved from 75.79% (2023) to 82.74% (2024), moderating to 80.75% (2025), with a grand mean of 79.76%. At the bank level, BNI consistently recorded the highest DLI (up to 92.06% in 2024), while BCA remained lowest (67.46%–71.43%). GRI 2 and GRI G4 indicators achieved nearperfect scores (93.33%–100%), reflecting strong governance compliance. In contrast, GRI 300 Environmental disclosures showed the widest variation, ranging from 33.33% (BCA 2023) to 96.67% (BNI 2024), indicating heterogeneity in environmental maturity. Grounded in legitimacy, stakeholder, institutional, and signaling theory, these patterns reflect differential responses to regulatory pressures, industry norms, and peer influences. The findings provide the first longitudinal benchmark of GRI-based disclosure quality among Indonesia's top-tier banks, offering insights for regulators, investors, and sustainability practitioners.

The Effect of Innovation on Purchase Intention Toward High-Value Products A Literature Review

2026-07-15T13:14:39+00:00

Innovation has emerged as a critical strategic lever for firms seeking to enhance product attractiveness, establish differentiation, and elevate perceived value amid increasingly competitive markets. High-value products, such as premium automobiles, luxury electronics, and advanced technological goods, demand substantial consumer involvement and financial commitment, making purchase intention highly sensitive to perceptions of innovation. This study conducts a systematic literature review synthesizing ten international peer-reviewed journal articles, published between 2020 and 2025, to examine how innovation shapes consumer purchase intention toward high-value products. The findings reveal that product, technological, design, and service innovation consistently strengthen perceived quality, perceived value, brand trust, and ultimately purchase intention, although this influence operates predominantly through indirect psychological mechanisms rather than a direct effect. Nevertheless, prior studies show considerable inconsistency regarding the magnitude of innovation's impact across different product categories and consumer segments, alongside a pronounced concentration of research in developed economies. This review identifies critical research gaps particularly the underexplored moderating roles of consumer innovativeness, technology readiness, and environmental concern and proposes future research directions to advance a more comprehensive understanding of innovation-driven purchase intention, especially within emerging markets such as Indonesia.

Antecedents and Cosequences Of Burnout, Work Engagement, Work Life Balance, and Turnover Intention

2026-07-23T03:23:42+00:00

Burnout, work engagement, work-life balance, and turnover intention have become increasingly crucial human resource issues in the post-COVID-19 era and the midst of rapid digital transformation. The accumulation of work pressure, cognitive load, work-life imbalance, and the emergence of new phenomena such as techno-stress, after-hours connectivity, AI awareness, and quiet quitting have made employee retention a strategic priority across sectors and industries. This study aims to synthesize empirical evidence regarding the antecedents and consequences of these four constructs, map the most consistent mediating and moderating variables, analyze cross-sector contributions, and identify research gaps to formulate a follow-up research agenda. The study employs the Systematic Literature Review (SLR) approach with the PRISMA 2020 protocol and the PICOS framework as guides to formulate structured study eligibility criteria. Searches were conducted in Scopus, Web of Science, and EBSCO databases for the publication period 2020–2026 using Boolean combinations of main keywords, resulting in 50 final articles meeting inclusion criteria after passing through four PRISMA selection stages. Quality appraisal utilized the Mixed Methods Appraisal Tool (MMAT) and AMSTAR 2 instruments, while synthesis was carried out narratively and thematically. The results identified five main themes: (1) job demands and stressors as consistent triggers of burnout and emotional exhaustion; (2) job resources, servant and transformational leadership, perceived organizational support, sustainable employability, healthy spirituality, and psychological capital as protective factors that enhance engagement; (3) burnout as a central mediating mechanism leading to turnover intention, with additional mediators such as psychological contract breach, sense of coherence, and work-life balance; (4) the relevance of findings across the health, hospitality, higher education, information technology, and financial sectors; and (5) research gaps related to the dominance of cross- sectional designs that limit causal inference. The findings reinforce the relevance of the Job Demands– Resources (JD-R) Model and Conservation of Resources (COR) Theory as integrative frameworks, providing a basis for the development of evidence-based organizational interventions. Further studies are recommended to strengthen longitudinal, experimental, and mixed methods designs, as well as to consider emerging variables such as AI awareness and quiet quitting.

Biodiesel as Sustainable Innovation: Energy Transition and Environmental Impacts in Indonesia

2026-07-15T12:03:31+00:00

Meningkatnya ketegangan geopolitik global, khususnya di kawasan Timur Tengah, serta potensi gangguan terhadap jalur pelayaran strategis seperti Selat Hormuz telah memicu ketidakstabilan pasokan dan fluktuasi harga minyak dunia. Kondisi tersebut memberikan tekanan bagi negara pengimpor minyak, termasuk Indonesia, yang masih bergantung pada pasokan energi dari luar negeri. Sebagai respons, pemerintah mendorong pengembangan biodiesel berbasis kelapa sawit sebagai sumber energi alternatif yang mencerminkan inovasi berkelanjutan dalam sektor energi. Penelitian ini bertujuan untuk menganalisis pengaruh harga minyak dunia dan impor minyak terhadap produksi biodiesel serta dampaknya terhadap pencemaran lingkungan di Indonesia selama periode 2006–2025. Penelitian ini menggunakan pendekatan kuantitatif dengan metode path analysis yang diolah menggunakan perangkat lunak EViews 13. Hasil penelitian menunjukkan bahwa harga minyak dunia berpengaruh positif dan signifikan terhadap produksi biodiesel, sedangkan impor minyak berpengaruh negatif dan signifikan. Selain itu, pencemaran lingkungan juga berpengaruh positif dan signifikan terhadap produksi biodiesel. Temuan ini menunjukkan bahwa dinamika pasar energi global, ketergantungan terhadap impor minyak, dan tekanan lingkungan memiliki keterkaitan yang erat dalam mendorong pengembangan biodiesel di Indonesia. Oleh karena itu, diperlukan kebijakan yang mampu memperkuat ketahanan energi melalui pengembangan biodiesel yang tetap memperhatikan aspek keberlanjutan lingkungan sehingga dapat mendukung tercapainya target transisi energi dan Net Zero Emissions di Indonesia.

Sustaining Household-Based Micro Fish Processing Enterprises Amid Supply Uncertainty In Archipelagic Economies

2026-07-16T14:10:08+00:00

Micro-scale fish processing enterprises in island regions face significant challenges related to supply uncertainty, limited digital capabilities, and operational adaptability, which threaten sustainable operational performance. This study aims to examine the effect of Operational Flexibility on Sustainable Operational Performance, investigate the mediating role of Digital Process Capability, and evaluate the moderating role of Supply Uncertainty using a Conditional Mediation approach. Data were collected from 135 household-based fish processing micro-enterprises in Ambon Island, Indonesia, through a structured questionnaire. The proposed research model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4, applying a Second-Stage Conditional Mediation Model. The results reveal that Operational Flexibility has a positive and significant effect on both Digital Process Capability and Sustainable Operational Performance. Digital Process Capability significantly mediates the relationship between Operational Flexibility and Sustainable Operational Performance. Furthermore, Supply Uncertainty negatively moderates the relationship between Digital Process Capability and Sustainable Operational Performance. The analysis of Conditional Indirect Effects indicates that the indirect effect of Operational Flexibility on Sustainable Operational Performance through Digital Process Capability varies across different levels of Supply Uncertainty, confirming the existence of conditional mediation. These findings contribute to the integration of Dynamic Capability Theory and Contingency Theory by demonstrating that the effectiveness of Digital Process Capability in improving Sustainable Operational Performance depends on Supply Uncertainty. Practically, the study suggests that digital transformation initiatives should be integrated with Operational Flexibility enhancement and supply chain stabilization strategies to improve the sustainability of micro-scale fish processing enterprises in island economies.

Secondhand Product Thrifting Culture In The Era Of Digital Transformation:

2026-07-13T13:01:27+00:00

Digital transformation has sparked a radical redesign of logic and systems for secondhand products by enabling a shift to digital and mobile environments for transactions. This research endeavors to understand the construction of consumer pride within digital thrifting, specifically for Gen Z, amidst such rapid technological transformation. This research was conduct through a qualitative case study approach and designed to use a semi-systematic literature review and semi-structured interviews. The interviewees were drawn from the Gen Z population. The findings from the analyzes illustrated that digital platforms convey certain digital affordances facilitating circular shopping and the construction of imaginary communities of practice. Interestingly, consumer pride for this population is characterized by a perception of financial savvy as a result of what has been termed "smart consumerism", discovery involvement as part of the “treasure hunting” phenomenon, a perception of a unique authentic self, and a belief in the moral imperative of protecting the planet. This research denotes that there is a transformation of digital thrifting and the study also illustrated that for consumers, digital thrifting has resulted in the “moral identity project” being the normalizing and desigmatization the consumption of secondhand products. These findings offer vital insights for industry players and policymakers to promote more responsible consumption patterns within a dynamic digital ecosystem.

Transforming Small Businesses for Local-Product Competitiveness: a Structured Integrative Review of Product Innovation and Marketing Digitalization

2026-07-13T13:06:07+00:00

Small businesses that commercialize locally rooted products face a dual challenge: improving the product value offered to customers and communicating that value through digital markets. Existing studies explain product innovation, digitalization, capabilities, and business-model change, but often examine these elements separately. This article develops an auditable synthesis of how these elements jointly shape competitiveness. A structured integrative review was conducted using a documented corpus of 25 candidate records: 17 references audited from the submitted manuscript and eight additional records identified through targeted searches of Crossref metadata, ScienceDirect, SpringerLink, and journal-publisher platforms on 3 August 2026. Peer-reviewed studies published from January 2019 to July 2026 were screened against explicit criteria. Thirteen empirical studies were retained, coded, and weighted through a five-item quality appraisal. The synthesis identifies five linked mechanisms: product value readiness, digital market amplification, capability orchestration, business-model value capture, and ecosystem conditioning. Evidence also shows that digital adoption alone produces heterogeneous or weak outcomes when product quality, managerial capability, data use, or channel integration are inadequate. The article proposes a Product-Market Capability Alignment framework and five propositions that explain when innovation and marketing digitalization are likely to strengthen local-product competitiveness. The contribution is a bounded mechanism-based model rather than a universal claim: digitalization amplifies competitiveness when small businesses align credible product differentiation with digital capabilities and an appropriate value-capture model under resource constraints.

The Effect of Career Planning Self-Efficacy and Soft Skills on The Employment Readiness Of Final-Year Undergraduate Students at a Private University Faculty of Business and Economics Department of Management With “Excellent” Accreditation in Semarang

2026-07-14T02:57:16+00:00

This study aims to examine and analyze the influence of career planning, self-efficacy, and soft skills on the work readiness of undergraduate students. The subjects of this study were active undergraduate (S1) Management students at a private university with “Unggul” (Excellent) accreditation status in Semarang. The sampling technique used was purposive sampling under a non-probability sampling method. Out of 150 questionnaires distributed online and offline, 124 questionnaires (82.67%) were successfully collected and met the validity criteria for analysis using SPSS. The descriptive analysis indicated that the respondents were predominantly female (56.45%) and were in the 18–22 age group (66.13%). The mean descriptive scores for the research indicators showed a positive trend (ranging from 3.44 to 3.70), with the highest perception found in confidence in applying skills acquired at the university to the industry. Theoretically and based on the model’s hypothesis formulation, career planning, self-efficacy, and soft skills significantly contribute to developing students’ physical maturity, mental resilience, and adaptability to transition effectively into the dynamic professional workforce

The Role of Fear of Missing out, Hedonism and Fanaticism in Creating Fan Satisfaction Among International Music Concert Enthusiasts in Semarang City

2026-07-14T12:20:43+00:00

This study aims to analyze the role of Fear of Missing Out (FoMO), hedonism, and fanaticism in creating fan satisfaction among international music concert enthusiasts in Semarang City. This research employs a quantitative approach with a survey method through online questionnaires distributed to 125 respondents residing in Semarang City who had attended international music concerts during the 2023–2026 period. Data analysis was performed using multiple linear regression with SPSS version 25. The results indicate that FoMO has no significant effect on fan satisfaction (sig. 0.325), whereas hedonism (sig. 0.002) and fanaticism (sig. 0.000) demonstrate significant positive effects. Fanaticism emerged as the strongest predictor with a regression coefficient of 0.547. This study confirms that fanaticism and hedonism are more dominant in shaping fan satisfaction compared to FoMO, which merely serves as an initial trigger prior to the concert. The practical implication is that concert organizers need to strengthen fans' emotional engagement and deliver high-quality hedonic experiences.

The Influence of Motivation, Work Environment, and Work Discipline on Employee Performance at the Regional Secretariat Office of the Central Java Provincial Government

2026-07-14T13:04:01+00:00

This study aims to analyze the influence of motivation, environment, and work discipline on the performance of employees at the Central Java Provincial Government Office. The study was conducted through a questionnaire distributed through Google Form at the Regional Secretariat Office of the Central Java Provincial Government. The number of respondents was 108 respondents. The data were analyzed using multiple linear regression methods, t-tests, f-tests, and determination tests using the SPSS 25 application. The results of the study indicate that: (1) work motivation has a significant positive effect on employee performance; (2) the work environment has a significant positive effect on employee performance; (3) work discipline has a significant effect on employee performance. Based on the conclusion, it is stated that the variables of motivation, work environment, and work discipline have a positive and significant effect, with the result that the work discipline variable has a greater influence on employee performance.

The Effects Of Work Flexibility, Compensation, And Work Stress On The Performance Of Shopeefood Drivers In Semarang

2026-07-30T02:17:04+00:00

The digital age and the gig economy have transformed work patterns, particularly for app-based drivers such as shopeefood drivers. This phenomenon has raised challenges related to work flexibility, compensation, and Work Stress that affect driver performance in Semarang. This study aims to analyze the impact of work flexibility, compensation, and Work Stress on the performance of shopeefood drivers in Semarang. The study employed a quantitative approach using a Likert-scale questionnaire survey. The sample was selected via purposive sampling from 120 active shopeefood drivers in Semarang who had been employed for at least one year and were 17 years of age or older. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that work flexibility has a positive and significant effect on driver performance. However, compensation and Work Stress do not have a significant effect on performance. The research model explains a portion of the variation in driver performance. This study concludes that work flexibility is the dominant factor that enhances the performance of shopeefood driver partners. These findings are expected to provide recommendations for the platform to improve flexibility and human resource management in the gig economy era

Analysis of Understanding SOPs, SOP Compliance, and Performance-Based Compensation Systems in Improving Employee Performance in Burjo Culinary SMEs

2026-07-15T12:23:06+00:00

Human resource management is one of the key factors that affect the sustainability and competitiveness of culinary micro, small, and medium enterprises (MSMEs). This study aims to analyze employee understanding of Standard Operating Procedures (SOPs), compliance with SOPs, and performance-based compensation systems in improving employee performance at Burjo Idaman Culinary MSMEs. This study uses a descriptive survey approach supported by SWOT analysis. The study population consisted of four employees and one business owner, all of whom were included using total sampling techniques. Data was collected through Likert scale questionnaires, direct observations, and structured interviews with owners. Quantitative data is analyzed using descriptive statistics, including average scores and percentages, while qualitative findings are synthesized through SWOT analysis to formulate strategic recommendations. These findings show that employees generally show a good level of understanding of SOPs, SOP compliance, and work performance. Employees understand their duties and responsibilities, maintain positive service behaviors, and demonstrate a strong commitment to completing assigned tasks. However, the owner's assessment revealed several areas that need improvement, especially the consistency of SOP implementation, the clarity of performance evaluation indicators, and the implementation of a more structured performance-based compensation system. The SWOT analysis identifies employee motivation, teamwork, and service culture as organizational strengths, while the lack of documented SOPs and objective performance evaluation systems emerges as major weaknesses. Based on these findings, the study recommends the development of standardized written SOPs, implementing a transparent performance-based compensation system, conducting regular employee training, and strengthening performance monitoring to improve employee performance and increase the competitiveness of culinary MSMEs.

Loyalty of Indihome Internet Service Users in Semarang

2026-07-17T03:18:17+00:00

This study aims to analyze the influence of customer experience and customer bonding on customer loyalty among IndiHome users in Semarang City. This study uses a quantitative approach with the Partial Least Squares -based Structural Equation Modeling (PLS-SEM) method. Data were obtained through distributing questionnaires to 130 active IndiHome users in Semarang City selected using purposive sampling techniques and analyzed using SmartPLS 4.0. The results show that customer experience and customer bonding have a positive and significant effect on customer loyalty . In addition, customer bonding shows a more dominant influence than customer experience in increasing customer loyalty . This study concludes that improving customer experience and strengthening customer bonds are important factors in shaping customer loyalty among IndiHome users in Semarang City.

The Effect of Product Quality, Service Quality and Price on Customer Loyalty at Resyo Kampung Laut Restaurants Pak Sangklak Seafood and Lya Seafood

2026-07-18T03:14:22+00:00

This study aims to analyze the influence of product quality, service quality, and price on customer loyalty at seafood restaurants in Semarang City (Resto Kampung Laut, Seafood Pak Sangklak , and LYA Seafood). Utilizing a quantitative approach and purposive sampling method, data were collected through questionnaires with 100 respondents. The data were then analyzed using multiple linear regression via SPSS software. The simultaneous test results (F-test) prove that product quality, service quality, and price collectively exert a significant effect on customer loyalty. Partially, product quality and price have a positive direction and significantly influence customer loyalty. Meanwhile, service quality shows a positive direction but does not have a significant effect on customer loyalty at seafood restaurants in Semarang City.

Impact Of Influencer Credibility, Product Quality, And E-Wom On Skintific Brand Loyalty Through Brand Trust

2026-06-23T13:46:07+00:00

This research examines how Brand Loyalty for Skintific users is influenced by Influencer Credibility, Product Quality, and e-WOM, with Brand Trust serving as a mediator. Data was gathered through a survey from 128 TikTok Shop buyers who use Skintific, then analyzed using SmartPLS 4.0 via Partial Least Square-Structural Equation Modeling (PLS-SEM). The findings indicate that Influencer Credibility significantly and positively affects Brand Trust (t = 4.475; p = 0.000) and Brand Loyalty (t = 2.963; p = 0.003). Similarly, Product Quality shows a strong positive impact on Brand Trust (t = 4.707; p = 0.000) and Brand Loyalty (t = 3.144; p = 0.002). Furthermore, e-WOM acts as a crucial factor shaping both Brand Trust (t = 4.494; p = 0.000) and Brand Loyalty (t = 2.506; p = 0.012). Crucially, Brand Trust strongly drives Brand Loyalty (t = 18.315; p = 0.000) and functions effectively as a bridge that connects the impacts of online reviews, product excellence, and creator credibility toward customer loyalty. These results imply that keeping Skintific consumers loyal requires a combination of trusted influencers, high product standards, positive digital word-of-mouth, and solid brand confidence..

The Influence of Celebrity Endorsement and Brand Image on Purchase Intensity Through Perceived Quality as an Intervening Variable

2026-06-30T12:25:52+00:00

This study aims to examine the influence of celebrity endorsement and brand image on purchase intensity through perceived quality as a mediating variable among consumers of Skintific skincare products in Semarang City. A quantitative approach was employed using a survey method and purposive sampling technique. Data were collected from 151 respondents who had purchased Skintific products at least once and repurchased them two to nine times. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that celebrity endorsement has a positive and significant effect on perceived quality, while brand image has a positive and significant effect on both perceived quality and purchase intensity. Perceived quality also has a positive and significant effect on purchase intensity. However, celebrity endorsement does not have a significant direct effect on purchase intensity. Furthermore, perceived quality is unable to mediate the relationship between celebrity endorsement and purchase intensity but successfully mediates the relationship between brand image and purchase intensity. These results indicate that brand image and perceived quality are the primary factors influencing consumers’ purchase intensity, whereas celebrity endorsement mainly contributes to enhancing consumers’ perceptions of product quality. The study provides practical implications for skincare companies in developing marketing strategies that strengthen brand image and improve perceived product quality to encourage higher purchase intensity.

Parasocial Interaction Mediating Influencer Attributes and Interaction Live Shopping Effects on Impulsive Buying Fashion Product

2026-07-01T06:07:14+00:00

This study aims to analyze the role of parasocial interaction in mediating the influence of influencer attributes and live shopping interaction on impulsive buying of fashion products. The background of this research is driven by the rapid growth of live shopping features across various digital platforms, including Shopee, Tokopedia, Lazada, and TikTok Shop, where the fashion category has become the most popular yet highly competitive segment. However, the increasing incidence of digital fraud and manipulative reviews has led to a decline in public trust, positioning influencers as key figures in restoring consumer confidence through their personal attributes and interaction strategies.The independent variables in this study consist of influencer attributes, including attractiveness and trustworthiness, and interaction strategies, comprising interactivity and self-disclosure. This research examines how these four variables foster a one-way emotional bond known as parasocial interaction, which acts as a mediating variable and ultimately triggers spontaneous and unplanned purchasing decisions.This study employs a quantitative method using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Primary data are collected through an online questionnaire distributed to 250 respondents, targeting Indonesian consumers aged 18–45 who actively follow influencers and engage in fashion live shopping activities. The findings are expected to provide theoretical insights into the psychological mechanisms of digital consumer behavior and offer practical implications for businesses in designing more credible and effective live shopping marketing strategies.

Digital Marketing’s Role in Business Success and Ikat Artisans Welfare Trough Purchase Intention in Kediri

2026-07-01T07:38:41+00:00

This study aims to analyze the role of digital marketing on business success and the welfare of ikat weaving artisans through consumer purchase intention in Bandar Village, Kediri City. The development of digital technology has encouraged MSMEs to utilize social media and digital platforms as effective marketing strategies to reach a wider range of consumers. However, some artisans have not yet optimized the use of digital marketing, resulting in low sales levels and limited business sustainability. This research employs a quantitative approach, with data collected through questionnaires distributed to 200 respondents aged 20–60 years who have interacted with digital marketing of ikat weaving products. The sampling technique used is purposive sampling based on criteria relevant to the research objectives. The variables in this study include digital marketing as the independent variable, consumer purchase intention as the mediating variable, and business success and artisans’ welfare as the dependent variables. Data analysis is conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine both direct and indirect relationships among variables. The results are expected to show that digital marketing has a positive effect on consumer purchase intention, which in turn impacts business success and artisans’ welfare. Additionally, purchase intention acts as a mediating variable that strengthens the relationship between digital marketing and both business success and welfare. This study is expected to provide practical contributions for artisans in optimizing digital marketing strategies and serve as a reference for future research.

Health Orientation And Purchase Intention For Sports And Outdoor Products In E-Commerce Among Generation Z

2026-07-02T00:36:33+00:00

The increasing awareness of health and well-being has transformed consumer behaviour, encouraging consumers to purchase products that support active lifestyles and physical fitness through e-commerce platforms. This study aims to examine the role of Health Orientation in influencing Purchase Intention toward sports and outdoor products purchased through e-commerce among Generation Z in East Java, Indonesia, by extending the Theory of Planned Behaviour (TPB). A quantitative research approach was employed using a structured questionnaire administered to 203 Generation Z respondents. The collected data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4. The results indicate that Health Orientation significantly enhances consumers' Outcome Expectancy and Attitude Toward Sports & Outdoor Products, while Outcome Expectancy positively strengthens consumers' attitudes. Furthermore, Attitude, Subjective Norm, and Perceived Behavioural Control were all found to positively influence Purchase Intention, with Attitude emerging as the strongest direct predictor of Purchase Intention and Health Orientation exerting the strongest influence on Outcome Expectancy. These findings demonstrate that health-related psychological factors play an important role in shaping consumers' evaluations and behavioural intentions toward sports and outdoor products in e-commerce. This study contributes to the consumer behaviour literature by extending the Theory of Planned Behaviour through the integration of Health Orientation and Outcome Expectancy, providing a more comprehensive explanation of consumers' purchase intentions in the context of sports and outdoor e-commerce.

Domestic Post-Trip Evalution In Influencing Tourist Behavioural Intentions

2026-07-02T02:43:32+00:00

The purpose of this study is to analyze the influence of cultural intelligence on domestic tourist post-trip evaluations as well as the behavioral intentions of domestic tourists, as measured by the revisit intention and electronic word-of-mouth (eWOM). Measuring cultural intelligence encompasses four main aspects: metacognitive, cognitive, motivational, and behavioral. The global tourism sector is currently undergoing a transformation from mass tourism to experience-based tourism, requiring destination managers to understand tourist adaptability across cultures in order to foster post-visit loyalty. The results of the study indicate that cultural intelligence in the metacognitive, motivational, and behavioral dimensions has a positive and significant influence on the revisit intention and online word-of-mouth. This suggests that tourists’ mental awareness, motivational drive, and the appropriateness of their verbal and nonverbal behavior in a new environment can significantly enhance their loyalty and willingness to promote the destination online. Meanwhile, the cognitive dimension was found to have no significant influence on the revisit intention but did have a positive and significant influence on electronic word-of-mouth. This finding confirms that knowledge of a destination’s norms and customs is not a direct driver of repeat visits but rather encourages tourists to simply share information on social media. This study offers practical insights for tourism service providers in designing marketing strategies based on positive cross-cultural awareness to foster tourist loyalty and encourage destination promotion through social media, thereby supporting the sustainable growth of domestic tourism.

Effects of Trust, Social Influence, and Perceived Security on Millennials’ Shopee Usage Intention Through Satisfaction

2026-07-05T06:18:41+00:00

This study aims to analyze the effects of trust, social influence, and perceived security on millennials’ usage intention toward Shopee through satisfaction as a mediating variable. The rapid growth of e-commerce in Indonesia has intensified competition among digital platforms, making it important to understand factors influencing consumer behavior, especially among millennials who are highly adaptive to digital technology. This research employed a quantitative approach using primary data collected through online questionnaires distributed to Shopee users. The sampling technique used was accidental sampling with 136 respondents who had experience using Shopee. To analyze the gathered data, this study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) through the application of SmartPLS 4. The results showed that trust, social influence, and perceived security had positive and significant effects on satisfaction. Furthermore, trust, social influence, and satisfaction significantly influenced usage intention. Nonetheless, there was no significant direct link between perceived security and usage intention. While satisfaction proved to be a viable mediator for the impacts of trust and social influence on usage intention, it could not mediate the relationship originating from perceived security. The R-square results indicated that the model had strong explanatory power in explaining usage intention and satisfaction variables. These findings imply that Shopee needs to strengthen user trust, optimize social influence strategies, and improve user satisfaction to increase millennials’ intention to continuously use the platform.

The Influence of Trust, Promotion, and Service Features on the Decision to Use the Shopee App in Boja

2026-07-07T06:08:01+00:00

The growth of e-commerce in Indonesia shows a positive trend, including in the use of the Shopee app in Central Java. This indicates that usage decisions are influenced by various factors, such as trust, promotions, and service features. This study aims to analyze the influence of trust, promotions, and service features on the decision to use the Shopee app among users in Boja, Semarang. This study employs a quantitative approach with an associative research design. A sample of 184 respondents was obtained through purposive sampling. Data were collected using a questionnaire with a Likert scale and analyzed using the Partial Least Squares (PLS) method with the assistance of SmartPLS 4.0. The results indicate that trust, promotions, and service features have a positive and significant effect on the decision to use Shopee. Thus, increasing user trust, implementing attractive promotional strategies, and developing optimal service features can encourage an increase in the decision to use the app.

Keywords: trust, promotion, service features, usage decision.

Micro-Influencers, Engagement, and Storytelling as Determinants of Generation Z’s Purchase Decisions: a Study at Warung Taburai in Semarang

2026-07-07T06:44:58+00:00

This study aims to analyze the influence of micro-influencers, engagement, and storytelling on purchasing decisions among Gen Z consumers at Warung Taburai in Semarang. This study employs a quantitative approach using purposive sampling with a sample size of 100 respondents. Data were collected via a questionnaire and analyzed using the SEM-PLS method with the assistance of SmartPLS 4.0. The results indicate that micro-influencers, engagement, and storytelling have a positive and significant effect on purchasing decisions. Storytelling is the most dominant factor influencing purchasing decisions because it builds an emotional connection between consumers and the brand through authentic and meaningful narratives. These findings suggest that authentic, interactive, and emotionally engaging digital marketing strategies are effective in influencing Generation Z consumers’ purchasing decisions at Warung Taburai in Semarang.

Product Quality and E-Wom Effects on Scarlett Whitening Purchase Decisions Among Gen Z: Brand Image Mediation

2026-07-07T07:24:30+00:00

Indonesia's skincare market has become increasingly competitive as consumer awareness of skincare continues to rise. This competitive environment encourages companies to identify the key determinants of consumer purchasing behavior in order to maintain their market position. Scarlett Whitening, one of Indonesia's well-known local skincare brands, has experienced a decline in market share following a brand boycott issue, making it important to examine the factors that continue to drive consumers' purchasing decisions. Accordingly, this study investigates the influence of Product Quality and e-WOM on Purchase Decisions by examining the mediating role of Brand Image among Generation Z consumers of Scarlett Whitening.This research adopted a quantitative approach using purposive sampling. Data were obtained from 117 Generation Z respondents who had previously purchased and used Scarlett Whitening products. The collected data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with SmartPLS 4 to examine the hypothesized relationships among the constructs. The empirical findings demonstrate that Product Quality and e-WOM significantly enhance Brand Image. Product Quality emerged as the strongest predictor of Purchase Decisions, while e-WOM also exerted a significant positive influence. However, the findings provide no evidence that Brand Image either directly influenced consumers' Purchase Decisions or served as the explanatory mechanism through which Product Quality and e-WOM shaped those decisions.These findings indicate that Generation Z consumers emphasize product performance rather than brand perception when selecting skincare products, highlighting the importance of continuous product improvement and effective digital communication strategies.

Investigating Key Factors Influencing Honda Motorcycle Purchase Intention

2026-07-09T07:48:05+00:00

This study examines the effects of key after-sales service dimensions on Honda motorcycle consumers’ purchase intention. A quantitative survey of 153 Honda motorcycle owners in Indonesia was analyzed using PLS-SEM. The results show that communication and customer support, timeliness, technical expertise, and after-sales service quality significantly increase purchase intention, whereas diligence and warranty do not. These findings suggest that consumers value responsive communication, timely service, technical competence, and overall service quality more than basic service attributes. The study extends the after-sales service literature and highlights the importance of customer communication, service responsiveness, and technical capability in strengthening purchase intention.

Enhancing Employee Performance Through HRIS : The Mediating Role Of User Satisfaction In Sinta

2026-07-29T11:56:56+00:00

This study aims to analyze the effects of system quality, information quality, user-friendliness, and usefulness on employee performance, with job satisfaction as a mediator, in the SINTA HRIS application. This study employs a quantitative approach using data obtained from a survey of employees at PT SBI Tbk. The data were collected through a questionnaire distributed to 104 employees who had been actively using the SINTA application for more than one year. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the measurement model and structural model. The results indicate that system quality, information quality, and usability have a positive and significant effect on job satisfaction. Job satisfaction was also found to mediate the effects of system quality, information quality, and usability on employee performance. This study makes a theoretical contribution through the integration of the information system success model and the Technology Acceptance Model (TAM) and provides practical implications for the development of HRIS in the manufacturing sector.

The Impact of Price, Brand Ambassador, and Promotion on Purchase Intention in Consumer Purchasing Decisions of Janji Jiwa Coffee

2026-07-14T13:07:31+00:00

_{This study aims to analyze the influence of price, brand ambassador, and promotion on the purchasing decisions of Kopi Janji Jiwa consumers in Semarang City, with purchase intention as a mediating variable. The background of this research is based on the decline in Kopi Janji Jiwa’s Top Brand Index over the last two years amid increasingly intense competition in the coffee shop industry. The study employed a quantitative approach with purposive sampling involving 170 respondents who had purchased Kopi Janji Jiwa products. Data were collected through online questionnaires and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that price, brand ambassador, and promotion have a positive and significant effect on both purchase intention and purchasing decisions. Purchase intention also has a positive and significant effect on purchasing decisions. In addition, purchase intention mediates the effects of price, brand ambassador, and promotion on purchasing decisions. Promotion was found to be the most dominant factor influencing consumers’ purchase intention. These findings suggest that effective marketing strategies through competitive pricing, credible brand ambassadors, and attractive promotions can enhance purchase intention and consumer purchasing decisions for Kopi Janji Jiwa}

Affiliate Marketing Effectiveness On Bolt Transactional Interest Through Product Safety Trust

2026-07-17T03:05:22+00:00

The rapid growth of pet food social commerce has intensified the need to evaluate affiliate marketing effectiveness. This study examines affiliate marketing effects on BOLT transactional interest through trust in product safety. Using explanatory quantitative research, data from 161 Semarang pet lovers were analyzed with PLS-SEM using SmartPLS 4. The findings reveal that affiliator credibility and promotional interactivity significantly enhance product safety trust, while interactivity and trust significantly increase transactional interest. Product safety trust mediates the effects of affiliator credibility and promotional interactivity on transactional interest, indicating that safety assurance is central to persuasive pet food promotion. Conversely, content quality and transparency do not significantly affect trust or transactional interest, suggesting that informative content alone is insufficient without credible and interactive reassurance. These results contribute to digital marketing knowledge by positioning product safety trust as a critical mechanism in affiliate marketing for high-involvement pet food products. Practically, BOLT and similar brands should prioritize credible affiliators, responsive interaction, and safety-focused communication to strengthen consumer confidence and purchase-oriented responses.

Antecedent Variables in Forming Consumer Buying Interest

2026-07-18T03:10:01+00:00

The development of information and communication technology through the adoption of e- commerce has transformed the global trade landscape into a complex digital ecosystem. Amidst intense digital competition, understanding purchasing intentions ( purchase intentions) is crucial. Consumer intention is key to business sustainability. However, driving online purchasing intentions faces significant challenges in the form of high uncertainty and information asymmetry , especially in sensitive sectors such as fresh produce, luxury goods, and cross-border transactions . Furthermore, managing digital reviews ( electronic word-of-mouth / eWOM ) and company response strategies to negative reviews often trigger a dilemma between cognitive overload ( response information (overload ) or persistent uncertainty for consumers. Although extensive research has been conducted on online purchase intentions , there is a significant research gap regarding how these digital variables interact. This study aims to examine the synergy between product and service quality in reducing perceived risk, as well as analyze the shift in the function of new technologies such as blockchain from mere technical tracking tools to symbols of social status and responsible consumption. Through this comprehensive approach, the research is expected to provide effective marketing communication strategies to build consumer trust instantly and sustainably in the digital ecosystem.

Keywords: E- commerce , Purchase Intention, Information Asymmetry , eWOM , Blockchain , Consumer Trust.

Influence Of Multidimensional Consumption Values On Electronic Nicotine Delivery Systems (ENDS) Purchase Decisions Among Generation Z

2026-07-19T14:30:10+00:00

The development of Electronic Nicotine Delivery Systems (ENDS) has transformed smoking patterns, particularly among Generation Z. ENDS are no longer perceived solely as an alternative to reduce conventional cigarette consumption but have also become part of a modern lifestyle, social identity, and youth social culture in urban areas. This study aims to analyze the influence of consumption values on ENDS purchase decisions among Older Generation Z individuals aged 21–29 years in Semarang City by applying the Theory of Consumption Values (TCV). This theory explains that consumer behavior in selecting, purchasing, or using a product is influenced by five dimensions of consumption values, namely functional value, social value, emotional value, epistemic value, and conditional value. This study employed a quantitative research method using Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis with SmartPLS 4 software. Data were collected through an online questionnaire based on a five-point Likert scale using Google Forms, with a total sample of 132 respondents. The results indicate that functional value and epistemic value have a significant positive effect on ENDS purchase decisions. Meanwhile, social value, emotional value, and conditional value do not have a significant effect on purchase decisions. These findings suggest that ENDS purchase decisions among Older Generation Z are primarily driven by considerations of product usefulness, quality, variety, novelty, and curiosity rather than by social, emotional, or situational factors.

The Influence of Leadership Style, Employee Training, and Technological Skills on Employee Performance at Pg Redjosarie

2026-06-29T03:02:30+00:00

This study investigates how leadership style, employee training, and technological skills contribute to employee performance at PG Redjosarie Sugar Factory. Magetan, East Java. This study was motivated by inconsistent findings in previous research regarding the determinants of employee performance and the limited empirical evidence examining the simultaneous effects of these three variables within state-owned agro-industrial enterprises. This study utilized a quantitative research framework in which survey responses from 151 employees were examined using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results demonstrate that leadership style is not a statistically significant predictor of employee performance, whereas employee training and technological skills positively and significantly contribute to performance improvement. Among the three predictors, technological skills emerged as the strongest determinant of employee performance. The combined model consisting of leadership style, employee training, and technological skills yielded moderate explanatory power, determining 46.2% of employee performance (R² = 0.462). These findings suggest that enhancing employee performance depends more on strengthening technological competencies and implementing integrated training programs than on modifying leadership styles alone. This study emphasizes the strategic significance of digital capability development and human capital enhancement in improving organizational performance within state-owned agro-industrial enterprises.

Country of Origin and Brand Image as Predictors of Skincare Purchase Decision with Halal Knowledge Moderation

2026-07-01T07:28:40+00:00

The rapid growth of the skincare industry in Indonesia has intensified competition between local and international brands, encouraging consumers to consider various factors in making purchasing decisions. In addition to functional aspects such as product quality and benefits, non-physical factors like country of origin and brand image play an important role in shaping consumer perceptions of quality, safety, and product credibility. On the other hand, as a country with a Muslim-majority population, the aspect of halal has become increasingly important, especially for products that are directly applied to the skin such as skincare. However, consumers’ levels of halal knowledge vary, which may influence how country of origin and brand image affect purchasing decisions. This study aims to analyze the effect of country of origin and brand image on skincare purchasing decisions and to examine the role of halal knowledge as a moderating variable. This research employs a quantitative approach using purposive sampling with 200 respondents of skincare consumers in Indonesia aged 18–45 years. Data were collected through questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS. The results are expected to show that country of origin and brand image have a positive effect on purchasing decisions, while halal knowledge moderates these relationships. The findings are expected to provide insights for industry practitioners in designing marketing strategies that consider brand image, country of origin, and halal education for consumers.

Analysis of Factors Influencing Visitor Loyalty in Sendang Tourism Village Tulungagung

2026-07-02T00:20:49+00:00

This study aims to analyze the factors influencing visitor loyalty at Sendang Tourism Village, Tulungagung. The background of this research is based on the decline in the number of tourist visits in recent years, which indicates that visitor loyalty has not been optimal. The variables used in this study include destination identity, destination dependence, relationship quality, and overall satisfaction as independent variables, and visitor loyalty as the dependent variable.This research employs a quantitative approach using a purposive sampling technique. The sample consists of 247 respondents who have visited Sendang Tourism Village and meet specific criteria. Data were collected through questionnaires using a Likert scale and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method.The results of this study are expected to show that destination identity, destination dependence, relationship quality, and overall satisfaction have a significant influence on visitor loyalty, both partially and simultaneously. The findings are expected to provide insights for tourism village managers in formulating strategies to enhance visitor loyalty through strengthening destination identity, improving relationship quality, and increasing overall visitor satisfaction.

Analysis of Consumer, Influencer, and Product Suitability Towards Online Impulsive Buying Intentions

2026-07-02T00:31:09+00:00

The rapid growth of social media has significantly changed consumer behavior, particularly in online impulse buying, which is increasingly shaped by influencer marketing strategies. This study aims to examine how online impulse buying intention is influenced by the congruence among consumers, influencers, and products, with wishful identification acting as a moderating variable. Based on Self-Congruity Theory, this congruence is defined through three dimensions: consumer-influencer congruence, consumer-product congruence, and influencer-product congruence. Using a quantitative approach with purposive sampling, this study targets Generation Z consumers in East Java who are active on social media and have prior online shopping experience. Data will be collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings are expected to show that consumer-product congruence has the strongest influence on online impulse buying intention, while consumer-influencer congruence and influencer-product congruence may require additional psychological factors to exert a significant effect. Furthermore, wishful identification is expected to strengthen the relationship between congruence and impulse buying intention, particularly among consumers with a strong desire to emulate an influencer's lifestyle. This study is expected to contribute theoretically to the digital marketing literature and to offer practical recommendations for businesses seeking to design more effective influencer marketing strategies that enhance consumer impulse buying behavior.

Improving Financial Performance Through Leverage in Relation to Liquidity and Company Size in Chemical Sub-Sector Manufacturing Companies Listed on The IDX in 2019-2024

2026-07-02T00:38:50+00:00

The rapid growth of social media has transformed marketing strategies, particularly through the use of influencer food vloggers in promoting culinary products. This study aims to analyze the effect of influencer food vloggers on consumers’ purchase intention of food products in Kediri City by examining several key characteristics, namely credibility, congruence, trust, expertise, and attractiveness. A quantitative research approach was employed using a survey method with purposive sampling, involving respondents who actively use social media and have been exposed to food vlogger content. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that credibility, congruence, trust, expertise, and attractiveness of influencer food vloggers have a positive and significant effect on consumers’ purchase intention. Among these variables, trust and credibility show the strongest influence in shaping consumer perceptions and encouraging purchase decisions. The findings also highlight that consumers tend to rely on influencers who provide authentic, informative, and engaging content when evaluating food products.This study provides practical implications for culinary business actors in Kediri to optimize influencer marketing strategies by selecting influencers with strong credibility, relevant image, and high audience engagement. Furthermore, the research contributes to the development of digital marketing literature, particularly in understanding consumer behavior in the context of social media-based promotions.

Extending Technology Acceptance Model to Explain Generation Z’s Intention to Use Brimo Mobile Banking In Indonesia

2026-07-02T00:41:50+00:00

The expansion of digital banking has reshaped the way individuals conduct financial transactions, making it increasingly important to identify the factors that encourage the adoption of mobile banking services. While the Technology Acceptance Model (TAM) has long explained technology acceptance through perceived usefulness and perceived ease of use, these two constructs alone may not fully capture the behavioral characteristics of Generation Z users. This study extends the TAM framework by incorporating trust, self-efficacy, and enjoyment to provide a broader explanation of Generation Z’s intention to use BRImo mobile banking in Indonesia. A quantitative research design was employed, and data were collected through an online questionnaire from 220 Generation Z respondents aged between 17 and 28 years who had prior experience using BRImo. The proposed research model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that trust, self-efficacy, and enjoyment positively influence both perceived ease of use and perceived usefulness. In addition, perceived ease of use and perceived usefulness significantly enhance users’ intention to continue using BRImo, with perceived usefulness emerging as the most influential predictor. The measurement and structural model assessments also confirm satisfactory reliability, validity, and substantial explanatory power. These findings enrich the extended TAM literature by demonstrating that Generation Z’s mobile banking adoption is shaped not only by perceptions of functionality but also by users’ confidence in technology, trust in digital financial services, and enjoyable interaction experiences. The study further offers practical insights for banking institutions seeking to strengthen digital service adoption through improved user experience, system reliability, and customer engagement.

Analysis of the Role of Brand Affection on Brand Loyalty Through Self-Esteem and Social Influence

2026-07-02T02:40:19+00:00

Increasing competition in the sports equipment industry encourages companies to strengthen consumer loyalty by developing emotional connections with their brands. This study examines the effect of brand affection on brand loyalty and investigates the mediating roles of self-esteem and social influence among consumers of Goose shuttlecock products in Kediri, Indonesia. A quantitative approach was employed using a survey of 153 respondents selected through purposive sampling. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that brand affection has a significant positive effect on self-esteem. However, brand affection does not have a significant effect on brand loyalty or social influence. In addition, neither self-esteem nor social influence significantly influences brand loyalty, and both variables fail to mediate the relationship between brand affection and brand loyalty. These findings suggest that emotional attachment alone is insufficient to strengthen customer loyalty in the context of shuttlecock products. Consumers appear to place greater emphasis on functional product attributes, such as quality, durability, performance, and value, when making repeat purchase decisions. This study contributes to the consumer behavior literature by demonstrating that the impact of brand affection on brand loyalty may vary across product categories and highlights the importance of considering additional determinants of brand loyalty in future research.

Beyond Aesthetic Care: Exploring Consumer Repurchase Decision Through Electronic Word of Mouth in Beauty Clinics

2026-07-02T00:45:30+00:00

The rapid growth of the beauty clinic industry has shifted business priorities from customer acquisition to customer retention, particularly among Generation Z consumers who rely heavily on digital information and online reviews. Although perceived benefit is recognized as an important determinant of consumer behavior, its influence on repurchase decision through electronic word of mouth (E-WOM) remains underexplored in the beauty clinic context. This study investigates the effect of perceived benefit on repurchase decision through the mediating role of E-WOM among Generation Z patients at Ella Skincare Semarang. A quantitative approach was employed using a survey of 150 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that perceived benefit has a positive and significant effect on both E-WOM and repurchase decision. In addition, E-WOM positively influences repurchase decision and partially mediates the relationship between perceived benefit and repurchase decision. These findings suggest that consumers who perceive greater benefits from beauty treatments are more likely to share positive online experiences, which subsequently strengthen their intention to revisit the clinic. This study contributes to digital consumer behavior literature by highlighting the mediating role of E-WOM in explaining repurchase behavior and offers practical insights for beauty clinic managers to enhance customer retention through value creation and digital engagement.

The Effect of Product Quality, Price, and Promotion on Rotiboy Purchase Decisions

2026-07-05T06:47:45+00:00

This study aims to analyze the effects of product quality, price, and promotion on consumers' purchase decisions for Rotiboy products. The increasing competition in Indonesia's food and beverage industry, particularly in the bakery sector, requires companies to better understand the factors influencing consumer purchasing behavior. This study employed a quantitative research approach using a purposive sampling technique. The sample consisted of 100 respondents who had purchased Rotiboy products at least twice. Data were collected through an online questionnaire distributed via Google Forms. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The findings indicate that product quality, price, and promotion each have a positive and significant effect on Rotiboy purchase decisions. These results suggest that the three variables collectively play a crucial role in shaping consumer perceptions and influencing purchase decisions. Therefore, companies should continuously improve product quality, establish competitive pricing strategies, and enhance the effectiveness of their promotional activities to strengthen consumers' purchase decisions.

Work-Family Conflict and Turnover Intention: The Mediating Role of Job Satisfaction and Life Satisfaction

2026-07-07T09:27:33+00:00

Family-Work Conflict and Work-Family Conflict are closely related issues that can create stress and emotional pressure for employees, leading to higher Turnover Intention. This study also investigates the mediating roles of Job Satisfaction and Life Satisfaction in the relationship between both conflict variables and Turnover Intention. This research applied a quantitative approach using purposive sampling. The sample consisted of 105 female employees from PT Pura Barutama, Offset Unit. Data were analyzed using SEM-PLS. The results show that Family-Work Conflict has a significant positive effect on Turnover Intention, meaning that family-related pressures can increase employees’ intention to leave their jobs. However, other hypotheses in this study are rejected. In addition, Job Satisfaction and Life Satisfaction were not found to mediate the relationship between conflict variables and Turnover Intention. These findings are supported by previous studies, which suggest that individual differences, organizational support, job security, and financial needs may influence the relationship between Work-Family Conflict and Turnover Intention.

The Role of Work-Life Balance and Compensation With Job Satisfaction as A Mediating Variable on The Performance of Gen Z Employees at Industropolis Batang

2026-07-18T02:56:08+00:00

This study examines the effect pf work-life balance and compensation on the performance of gen Z employees through a mediating role among employees at the KEK Industropolis Batang. This study employs a cross-sectional survey method with a quantitative approach. Teh research sample was a selected using purposive samplinng, in which respondents were chosen based on the criterion og being gen Z employees. Data were collected by distributing questionnaires to 145 respondents and analyzed using PLS-SEM. The result show that work-life balance has a positive and significant effect on employee performance and job satisfaction. Compensation has a positive and significant effect on job satisfaction, but no significant effect on employee performance. Job satisfaction has a positive and significant effect on performance and mediates the effect of work-life balance and compensation on employee performance. The result of the analysis show that gen Z employees performance improves more effectively with the implementation of work life balance, while compensation influences performance throught job satisfaction.

The Role of Digital Competence, Self-Efficacy, Learning Agility, and Learning Motivation on the Work Readiness of Cordova Margoyoso Vocational School Students

2026-07-18T02:59:40+00:00

This study examines the effects of digital competence, learning agility, learning motivation, and self-efficacy on work readiness among vocational high school students. A quantitative research design was employed using a survey method. The population consisted of twelfth-grade students at SMK Cordova Margoyoso, Pati Regency, with 128 respondents selected through a census sampling technique. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The measurement model evaluation confirmed that all constructs met the required standards of convergent validity, discriminant validity, and reliability. The structural model results indicated that learning motivation had a positive and significant effect on work readiness (β = 0.410, t = 3.194, p = 0.001). Conversely, digital competence (β = 0.106, t = 1.280, p = 0.201), learning agility (β = 0.104, t = 0.813, p = 0.416), and self-efficacy (β = 0.235, t = 1.856, p = 0.064) did not significantly influence work readiness. These findings suggest that students' motivation to learn is a more influential factor in enhancing work readiness than digital competence, learning agility, or self-efficacy. Therefore, vocational education institutions should prioritize strategies that foster learning motivation while strengthening practical experience, digital competencies, and soft skills through industry collaboration and work-based learning programs to better prepare graduates for the evolving demands of the labor market.

The Effect of Work Life Balance, Work Stress, and Work Environment on Employee Performance (Case Study on Employees of PT Sumber Citra Multiniaga Pekalongan)

2026-07-13T09:34:31+00:00

This study aims to examine the effect of Work-Life Balance, work stress, and work environment on employee performance at PT Sumber Citra MultiniagaPekalongan. This research employed a quantitative approach involving 95 employees selected as respondents. Data were collected through online questionnaires distributed via Google Forms and analyzed using SPSS. The analytical techniques included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination analysis. The findings revealed that Work-Life Balance, work stress, and work environment each have a positive and significant effect on employee performance, with significance values of 0.036, 0.019, and 0.000, respectively. Simultaneously, these three variables also have a significant effect on employee performance. The adjusted R-square value of 0.634 indicates that Work-Life Balance, work stress, and work environment explain 63.4% of the variation in employee performance, while the remaining 36.6% is influenced by other factors outside the scope of this study. These findings suggest that organizations should promote work-life balance, effectively manage work-related stress, and provide a supportive work environment to improve employee performance.

The Role of Technology, Work Motivation, and the Work Environment in Enhancing Coffee Farmers' Performance: A Case Study of Sukodadi, Kendal

2026-07-16T13:37:17+00:00

This quantitative study comprehensively confirms that the performance of coffee farmers in Sukodadi Village, Kendal Regency, is significantly influenced by the combined effects of technology, work motivation, and the work environment. Using multiple linear regression analysis, the findings demonstrate that all three variables exert positive and statistically significant effects on coffee farmers' performance, both individually and simultaneously. The coefficient of determination (R²) of 0.896 indicates that the proposed model explains 89.6% of the variance in farmers' performance. Among the predictors, the work environment emerged as the most influential factor, highlighting the importance of a supportive working environment and adequate agricultural facilities in enhancing farmers' productivity. These findings suggest that improving the sustainability and competitiveness of the coffee sector requires coordinated efforts among relevant stakeholders to promote the adoption of modern agricultural technologies, strengthen farmers' work motivation, and create a conducive working environment

What Drives Employee Loyalty in Pemalang Regency's Food and Beverage Industry? The Mediating Role of Performance Satisfaction

2026-07-16T13:39:42+00:00

Employee loyalty has become one of the major challenges faced by the Food and Beverage (F&B) industry due to the high employee turnover rate. This study aims to analyze the effect of compensation and organizational culture on employee loyalty, with performance satisfaction serving as a mediating variable. The research was conducted among employees working in the F&B industry in Pemalang Regency using a quantitative approach. Data were collected through questionnaires distributed to 120 respondents selected using purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS).The findings reveal that compensation, organizational culture, and performance satisfaction each have a positive and significant effect on employee loyalty. Furthermore, compensation and organizational culture significantly influence performance satisfaction. The mediation analysis demonstrates that performance satisfaction partially mediates the relationship between compensation and employee loyalty, as well as the relationship between organizational culture and employee loyalty. Among all variables examined, performance satisfaction emerged as the strongest predictor of employee loyalty.These findings indicate that financial compensation alone is insufficient to build sustainable employee loyalty. Organizations should also foster a supportive organizational culture and implement transparent performance recognition systems that enhance employees' sense of achievement and professional appreciation. Therefore, improving performance satisfaction should become a strategic priority for F&B companies seeking to strengthen employee retention and reduce turnover.

Employee Engagement, Work-Life Balance, and Grit Affecting Generation Z Job-Hopping Intentions at Restaurant X

2026-07-13T10:03:19+00:00

Generation Z focuses not only on stable employment but also on opportunities for personal development, a comfortable work environment, and a balanced life. This study aims to determine how employee engagement, work-life balance, grit influence the desire to switch jobs among Generation Z workers at a Restaurant X in Semarang City. This research uses a numerical method and a specific way of choosing participants called purposive sampling. The study included 54 employees from Generation Z who currently work at a Restaurant X in Semarang City. With the help of SPSS software, this study uses multiple linear regression analysis as a data analysis tool. The findings indicated that employee engagement had a significance value of 0.002, work-life balance was 0.927, and grit was 0.438. According to these findings, only how engaged employees are had a meaningful impact on their desire to switch jobs. However, factors such as grit and work-life balance did not significantly influence their intentions to hop from one job to another.

Live Streaming, Influencer Marketing, Hedonic Shopping Motivation, Perceived Scarcity: Impulsive Buying TikTok Shop Users Semarang

2026-07-14T13:42:47+00:00

This study investigated the phenomenon of impulsive buying among TikTok Shop users in Semarang, grounded in the Stimulus-Organism-Response (S-O-R) framework. The main focus of this research was to analyze the effects of live streaming, influencer marketing, hedonic shopping motivation, and perceived scarcity on consumers' unplanned purchasing behavior. Utilizing a quantitative approach, data were collected from 148 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The empirical results demonstrate that live streaming (path coefficient = 0.259, p-value = 0.006), influencer marketing (path coefficient = 0.210, p-value = 0.019), hedonic shopping motivation (path coefficient = 0.269, p-value = 0.004), and perceived scarcity (path coefficient = 0.270, p-value = 0.002) all have positive and significant effects on impulsive buying. The structural model successfully explains 61.2% of the variance in consumer impulse purchase decisions. Theoretically, this study reinforces the validity of the S-O-R model in the social commerce landscape. Practically, the findings suggest that local businesses and social commerce operators should strategically optimize interactive digital stimuli and situational urgency tactics to effectively accelerate spontaneous consumer responses.

Developing Standard Operating Procedures and Performance-Based Compensation Systems to Enhance Employee Performance in Micro Culinary Enterprises

2026-07-14T13:54:23+00:00

The success of culinary micro, small, and medium enterprises (MSMEs) depends not only on product and service quality but also on effective human resource management. This study aims to identify the current conditions of Standard Operating Procedure (SOP), SOP compliance, performance-based compensation, Organizational Citizenship Behavior (OCB), and employee performance in a Burjo culinary MSME, as well as to describe the interrelationships among these aspects based on observation and interview findings. The study employed a descriptive mixed-methods approach. Quantitative data was collected using a five-point Likert-scale questionnaire administered to all four employees, while qualitative data was obtained through direct field observations and in-depth interviews with the owner. The data were analyzed using descriptive statistics, including mean scores and percentages, and were further enriched through qualitative analysis of the observation and interview findings. The results indicate that employees demonstrated good levels of work motivation, work discipline, and service culture, reflecting key characteristics of Organizational Citizenship Behavior and making positive contributions to the organization. However, the owner's observations revealed that employees' understanding of SOPs, compliance with SOPs, and the implementation of a performance-based compensation system had not yet been fully optimized. These findings suggest a gap between employees' positive work behaviors and the existing human resource management practices, which have not yet fully supported sustainable improvements in employee performance. Therefore, this study recommends developing more comprehensive SOPs, strengthening monitoring mechanisms to improve SOP compliance, and implementing a more objective performance-based compensation system to strengthen Organizational Citizenship Behavior and enhance employee performance in culinary MSMEs.

Role of Customer Retention in Mediating the Relationship Between Service Quality, Loyalty Program, Pricing Strategy and OTA Performance

2026-07-14T14:36:59+00:00

This study aims to analyse the influence of service quality, loyalty programs, and pricing strategies on OTA performance and customer retention, as well as the mediating effect of customer retention on the relationship between service quality, loyalty programs, and pricing strategies. This study uses a quantitative approach with a causal design. The subjects were 106 people, namely OTA owners, managers, and staff, obtained through incidental sampling. Data were obtained through questionnaires and then analysed using SEM-PLS. The results revealed that service quality and pricing strategies positively affect OTA performance, while loyalty programs have no effect. Customer retention partially mediates the relationship between service quality and OTA performance. Customer retention has a full mediating effect on the relationship between loyalty programs and OTA performance. Customer retention has no mediating effect on the relationship between pricing strategies and OTA performance. The importance of OTA management in implementing service quality, pricing strategies, and customer retention strategies to improve performance.

Knowledge Sharing and R&D Employee Performance: Mediating Roles of Teamwork and Individual Innovation Capability

2026-07-14T14:53:08+00:00

This study investigates the impact of knowledge sharing on employee performance, with teamwork and individual innovation capability as mediating variables, within research and development (R&D) divisions. A quantitative research design was employed, utilizing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) in SmartPLS. Data were obtained from 58 R&D employees across six institutions in Central Java. Structural model testing revealed an adjusted R-squared of 29.4% for employee performance, with the remaining variance attributable to factors outside the model. Hypothesis testing demonstrated that knowledge sharing exerts a positive and significant direct effect on teamwork, individual innovation capability, and employee performance. Active participation in meetings and a willingness to share insights were found to enhance shared responsibility and motivation to learn. However, neither teamwork nor individual innovation capability significantly influenced employee performance, indicating that individual innovation capability did not serve as a mediating variable. This lack of significance is attributed to rigid organizational performance evaluation systems that emphasize daily targets and individual compliance with standard operating procedures (SOPs). As a result, the trial-and-error process required for innovation compromises daily work efficiency. It is therefore recommended that companies allocate dedicated slack time for development divisions, enabling ideas generated through knowledge-sharing activities to be implemented as tangible performance improvements without being constrained by strict operational deadlines.

Efforts to Increase Interest in Visiting the Semarang Old Town Museum Through Brand Awareness

2026-07-15T11:57:41+00:00

Semarang's Old Town Museum faces challenges in attracting tourists, despite its iconic historical significance. This study aims to analyze the influence of PEU, social media promotion, WOM, physical evidence, and brand awareness on visit intention; analyze the influence of social media promotion and WOM on brand awareness; and analyze the role of brand awareness in mediating the influence of social media promotion and WOM on visit intention. This study used a quantitative-explanatory design with 101 subjects obtained through incidental sampling. Data were collected through an online questionnaire and analyzed using SEM-PLS. The results showed that WOM and brand awareness had a positive effect on visit intention, while PEU, social media promotion, and physical evidence had no effect. Brand awareness can be positively predicted through social media promotion and WOM. Brand awareness fully mediates the influence of social media promotion on visit intention and partially mediates the influence of WOM on visit intention. Museum management needs to consider WOM and social media promotions to increase visit intention and brand awareness.

Driving Perfomance in the Gig Economy: Evidence from Travel Drivers in Semarang City

2026-07-15T12:52:10+00:00

Although previous studies have examined the relationships among job autonomy, work–life balance, job satisfaction, and employee performance, empirical evidence focusing on travel drivers within the gig economy remains limited, particularly in the Indonesian context. This study addresses this gap by examining the effects of job autonomy and work–life balance on the performance of travel drivers in Semarang City, with job satisfaction serving as a mediating variable. A quantitative survey design was employed, and data were collected from 100 travel drivers using a seven-point Likert scale questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings reveal that job autonomy and work–life balance positively and significantly influence both job satisfaction and performance. Furthermore, job satisfaction positively affects performance and mediates the relationships between job autonomy, work–life balance, and performance. These findings contribute to the human resource management and gig economy literature by providing empirical evidence on the mediating role of job satisfaction among travel drivers. Practically, the results suggest that travel companies should enhance job autonomy and support work–life balance to improve job satisfaction, employee performance, and service quality.

Financial Inclusion Through Use of Qris Mediation: Financial Literacy, Perceived Ease of Use and Perceived Usefulness

2026-07-18T03:47:23+00:00

Advances in digital technology have driven the use of cashless payment systems via the Quick Response Code Indonesian Standard (QRIS), which has the potential to enhance financial inclusion. This study aims to analyze the influence of financial literacy, perceived ease of use, and perceived usefulness on financial inclusion through the use of QRIS as a mediating variable among university students in Semarang. The study employs a quantitative approach using an explanatory research design. The study sample consisted of 181 QRIS-using students selected using purposive sampling. Data were collected via a questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4. The results indicate that financial literacy and perceived usefulness have a positive and significant effect on QRIS usage and financial inclusion. Perceived ease of use has a positive and significant effect on QRIS usage but does not significantly affect financial inclusion. QRIS usage was found to have a positive and significant effect on financial inclusion and mediates the effects of financial literacy, perceived ease of use, and perceived usefulness on financial inclusion. This study concludes that improving financial literacy, perceived usefulness, and QRIS usage can support increased financial inclusion among students. Digital financial education and the optimization of QRIS services need to be continuously improved to expand public access to formal financial services.

The Influence of Work Environment, Work Discipline, and Workload on Employee Performance at PT. Bank Rakyat Indonesia (Persero) in Semarang

2026-07-19T14:26:16+00:00

This study aims to analyze the influence of the work environment, work discipline, and workload on employee performance at PT Bank Rakyat Indonesia. The research subjects were Bank Rakyat Indonesia employees in Semarang, with 104 respondents selected using a saturated sampling technique. A quantitative approach was employed, utilizing SEM-PLS analysis (version 4). Data were collected via questionnaires using a Likert scale. Test results indicate that all research instruments met the criteria for validity and reliability. The findings reveal that the work environment has a positive effect on employee performance; in other words, the better the work environment conditions provided by the company, the higher the performance achieved by the employees.

Role of Lifestyle, Fear of Missing Out (FOMO), and Ease of Transaction in Impulsive Buying Among Generation Z TikTok Shop Users in Semarang City

2026-07-22T10:28:33+00:00

This study aims to examine the role of Lifestyle, Fear of Missing Out (FoMO), and Ease of Transaction in Impulsive Buying among Generation Z TikTok Shop users in Semarang City. The study employed a survey and a quantitative methodology using a structured questionnaire distributed online through Google Forms. Respondents who met the Generation Z criteria were selected using purposive sampling, resided in Semarang City, actively used TikTok Shop, and had purchasing experience on the platform. Using SmartPLS 4.0, 320 valid responses were evaluated through Partial Least Squares Structural Equation Modeling (PLS-SEM). All proposed hypotheses were supported by the findings. Lifestyle had a positive and significant effect on Impulsive Buying (β = 0.232; p = 0.002), indicating that individuals with a more trend-oriented lifestyle tend to engage in spontaneous purchasing behavior. Fear of Missing Out (FoMO) showed the strongest influence on Impulsive Buying (β = 0.447; p = 0.000), indicating that psychological pressure related to trends, social experiences, and fear of being left behind encourages consumers to make unplanned purchases. Ease of Transaction also had a positive and significant effect on Impulsive Buying (β = 0.107; p = 0.035), showing that practical and convenient transaction processes can accelerate purchasing decisions. This study concludes that psychological, social, and technological aspects collectively contribute to impulsive buying behavior among Generation Z in the digital commerce environment.

Influence of Customer Loyalty and Brand Image on Service Quality with Customer Involvement as a Mediating Variable in Culinary Micro Enterprises

2026-07-15T11:44:46+00:00

Customer loyalty is a key factor in maintaining the competitiveness of culinary micro, small, and medium enterprises (MSMEs). This study examines the influence of brand image and service quality on customer loyalty , with customer engagement as a mediating variable. A quantitative research approach was used by utilizing survey data collected from 70 culinary MSME customers. Data were analyzed using Structural Equation Modeling – Partial Least Squares (SEM-PLS) . The results showed that brand image has a positive and significant influence on customer engagement (β = 0.347, p < 0.001) and customer loyalty (β = 0.231, p = 0.037). Similarly, service quality has a positive and significant influence on customer engagement (β = 0.415, p < 0.001) and customer loyalty (β = 0.259, p = 0.016). Furthermore, customer engagement has a significant positive influence on customer loyalty (β = 0.291, p = 0.010). Mediation analysis shows that customer engagement significantly mediates the relationship between service quality and customer loyalty (β = 0.121, p = 0.020), while its mediating role in the relationship between brand image and customer loyalty is not statistically significant (β = 0.101, p = 0.075). These findings suggest that improving service quality is a more effective strategy for strengthening customer engagement and fostering customer loyalty than relying solely on brand image. This study contributes to the customer relationship management literature by providing empirical evidence on the mediating role of customer engagement in the culinary MSME context and offers practical insights for business owners seeking to improve customer retention and long-term competitiveness.

Study on Electric Bicycle Safety and Performance Compliance Under Indonesian Regulations

2026-07-13T12:31:46+00:00

The rapid growth of Indonesia’s electric vehicle industry has created a critical compliance gap where electric bicycles are marketed with power and speed specifications exceeding legal limits. While the Ministry of Transportation Regulation through PM Number 45/2020 restricts electric bicycles to a maximum speed of 25 km/h, manufacturers exploit technical loopholes through motor control systems with adjustable Pulse Width Modulation (PWM) and unregulated duty cycles. This study employs a comparative engineering analysis and regulatory compliance review to investigate these violation risks and their underlying mechanisms. From an engineering perspective, this compromise poses severe operational risks, including component overheating and fire hazards, while serving as a business strategy to bypass stringent motorcycle taxation and type-approval testing. By comparing Indonesia’s regulation to developed global regulation, this study highlights the necessity for integrated oversight between the Ministry of Industry and the Ministry of Transportation. The findings demonstrate that aligning market products with safety regulations through encrypted hardware and anti-tampering technologies for controllers, mandatory battery testing, and restrictions on flammable plastic materials, is essential to ensure consumer safety, technical compliance, and the long-term sustainability of the electric vehicle industry in Indonesia.

QCDSE-Integrated Fuzzy AHP DSS Model For Prioritizing Engineering Cost Reduction Strategies in the Automotive Industry

2026-07-07T09:32:45+00:00

The automotive industry is a strategic manufacturing sector that makes a substantial contribution to Indonesia's economic growth through its impact on GDP, industrial supply chains, and employment. However, recent trends indicate declining vehicle sales and production. These conditions compel automotive industries to implement cost reduction strategies to maintain product affordability and competitiveness. Common approaches mainly focus on cost, quality, and delivery, while safety and engineering ethics are often not explicitly integrated into the decision-making process. In addition, deterministic evaluation methods are less capable of handling uncertainty and subjectivity in multi-criteria engineering decisions. Therefore, this study proposes a DSS model based on the Fuzzy Analytic Hierarchy Process (Fuzzy AHP) by integrating Quality, Cost, Delivery, Safety, and Ethics (QCDSE) criteria. The proposed model combines qualitative data obtained from expert judgment through focus group discussions, with quantitative data processed using Fuzzy AHP. The results demonstrate that the proposed DSS successfully transforms expert judgments into quantitative priorities and provides a systematic ranking of cost reduction alternatives based on the QCDSE criteria. Commonized design was identified as the highest-priority alternative, followed by specification improvement. The proposed framework can support more balanced and transparent cost reduction decision-making in the automotive industry.

Live Streaming Shopping and Impulse Buying Among Generation Z: The Mediating Role of Fear of Missing Out (FOMO)

2026-07-14T14:59:15+00:00

The rapid advancement of digital technology has transformed consumer shopping behavior through the emergence of live streaming shopping on social commerce platforms, making impulse buying an increasingly prevalent phenomenon characterized by spontaneous and unplanned purchase decisions. This study aims to analyze the influence of live streaming shopping on impulse buying with Fear of Missing Out (FoMO) as a mediating variable in Generation Z consumers. This research is based on the theory of Stimulus-Organism-Response (S-O-R) where live streaming shopping functions as the stimulus, FoMO as the organism, and impulse buying as the behavioral response. This research employs a quantitative approach with an explanatory research design. Data were collected through online questionnaires distributed to 150 respondents using purposive sampling. The analysis method used is Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of the study show that live streaming shopping has a positive and significant effect on fear of missing out and impulse buying. In addition, fear of missing out also has a positive and significant effect on impulse buying. Other findings suggest that fear of missing out acts as a mediating variable in the relationship between live streaming shopping and impulse buying.

Going Viral Before the Curtain Rises: an Analysis of Digital Marketing Strategies in Teater Kaplink’s “LAUTAN BERNYANYI” Production

2026-07-16T14:02:41+00:00

Sustaining organizational existence and viability within the campus theater ecosystem in Central Java presents a strategic challenge, given that the market share for these performing arts is exceptionally niche and highly segmented. Amidst fluctuating public preferences, consistency in artistic production and the capacity to regenerate the audience base serve as primary indicators of an arts collective's resilience. In this context, Teater Kaplink, currently in its 29th year, represents a campus theater entity that has successfully demonstrated operational sustainability and cross-generational audience retention. The success in maintaining this audience retention correlates closely with the implementation of adaptive marketing strategies. The era of information disruption necessitates a transformation in promotional approaches, wherein the utilization of social media functions as an essential instrument for optimizing market reach and executing precise audience targeting. Grounded in these dynamics, this research focuses on a comprehensive analysis of the transformation of Teater Kaplink's promotional methods, transitioning from conventional approaches to the integration of digital marketing. Empirical data collection was conducted through structured field observations during the production phase of the performance "Lautan Bernyanyi" between January 19 and July 21, 2024. Holistically, this study aims to identify, delineate, and analyze the effectiveness of the digital marketing strategies implemented throughout this production cycle.

Role of Content Marketing, Brand Awareness, and Celebrity Endorsers in The Buying Decision Of Ventela Shoe Products in Semarang

2026-07-19T12:18:39+00:00

The growing intensity of competition within the domestic footwear sector has pushed companies to pay closer attention to what actually drives consumers to make a purchase—an issue that becomes especially relevant when looking at Ventela shoes in the city of Semarang. This research sets out to examine how content marketing, brand awareness, and the use of celebrity endorsers shape buyying decisions for Ventela products, looking both at their separate contributions and their combined effect. To carry this out, a quantitative method was applied, with 145 respondents selected through purposive sampling based on several criteria: they had to have already purchased Ventela shoes, be at least 18 years old, be regular users of social media, and live in Semarang. Responses were gathered through Likert-scale questionnaires, and the resulting data were processed using multiple linear regression along with t-tests, F-tests, and the coefficient of determination (R²), all run through SPSS.

The findings show that content marketing (p = 0.005) and celebrity endorsement (p < 0.001) each have a meaningful, positive effect on buyying decisions, while brand awareness turns out not to play a significant role on its own (p = 0.269). When examined together, however, all three variables jointly produce a significant effect on buyying decisions (F = 22.816; p < 0.001), with the model accounting for 32.8% of the variance observed (R² = 0.328). These results point to a clear conclusion: content marketing and celebrity endorsers stand out as the key drivers behind consumer decisions to buy Ventela shoes in Semarang, whereas brand awareness alone does not carry the same weight. In light of this, companies would benefit from focusing their efforts on producing high-quality content marketing and selecting well-matched celebrity endorsers as a way to strengthen consumer buyying decisions.

Determinants of Corporate Profitability in The Indonesian Food and Beverage Sector

2026-07-19T08:18:02+00:00

This study aims to examine the determinants of corporate profitability, focusing on working capital management, firm characteristics, and financial leverage. Specifically, it investigates the effects of the average accounts receivable turnover period, daily inventory turnover, average accounts payable payment period, liquidity level, company size, and the level of debt usage on company profitability. Using a quantitative research design, this study utilizes secondary data from audited financial statements. Profitability is measured using Return on Assets (ROA), while the independent variables are evaluated through financial ratios, including collection periods, inventory turnover cycles, payment periods, the current ratio, total assets, and debt-to-equity metrics. Statistical analysis is performed using multiple linear regression. The findings of this research are expected to provide empirical evidence on how efficient working capital management and structural firm variables influence a company's financial performance. Ultimately, the results serve as a strategic guideline for management to optimize asset utilization, manage debt risks, and enhance overall shareholder value.