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Lavenda, R., Puspitasari , D., Prawitasari, D. and Santi Samasta, A. 2026. The Role of Financial Literacy in Mediating The Relationship Between Ease of Transactions, Virtual Lifestyle and Social Influence on Consumer Behavior (A Study of Roblox Users Among Generation Z). International Conference on Business, Economics, Accounting, and Technology. 1, 1 (Sep. 2026), 24–39. DOI:https://doi.org/10.33633/icbeat.v1i1.17347.