Seviarti Mulyani, Akhmad Saifudin


This study discusses the representation of Japanese women in the Instagram account of Oggi magazine, namely @oggi_mag. This study aims to describe Japanese women represented through the fashion used. The method used in this study is a qualitative method with data in the form of image objects posted in the data source. By using Stuart Hall's representation theory and Roland Barthes' Semiotics, it can be seen that the clothing used by women in the data source is a social signal that represents successful, modern, flexible, practical and elegant Japanese women.

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