NORMAL STANDARD OF THE NORM ETHIC WITHIN JAPANESE SOCIETY IN MURATA SAYAKA'S NOVEL CONVENIENCE STORE WOMAN

Abstract

This research examines the portrayal of normal standard issue of the norm ethic within Japanese society in the novel Convenience Store Woman by Sayaka Murata. The author uses sociology literature, especially Sakai Junko’s theory in terms of Make'Inu (loser) and Kachi'Inu (winner) to see deeply how the normal standard of norm ethic in Japanese society is described in the novel. This research uses qualitative descriptive methods as methodology of the research. The data of the study are dialogues and narrations that are related to the issue. The findings show that there are several standards that appear in the novel, namely normal standard in terms of Good Child, Normal Standard in term of Success Person, and Normal Standard in term of Married Status. Thus, the researcher arrived at the conclusion that in terms of the normal standard of the norm ethic in Japanese society, the novel describes several standards for people in order to make them have normal labels from society.