Usability User Interface Desain pada Aplikasi Ecommerce (Studi Komparasi Terhadap Pengalaman Pengguna Shopee, Lazada, dan Tokopedia)

Ali Muqoddas, Auria Farantika Yogananti, Henry Bastian

Abstract


Abstrak

Di Indonesia, kegiatan jual beli telah bergeser dari kegiatan jual beli secara tradisional ke elektronik. Hal ini dibuktikan dengan semakin menjamurnya aplikasi ecommerce yang berbanding lurus dengan jumlah orang yang telah mengunduhnya. Dengan banyaknya aplikasi ecommerce yang ada, setiap orang memiliki penilaian masing-masing ketika menggunakan aplikasi tersebut. Hal Ini dapat dilihat pada jumlah rating nilai pengguna pada tiap aplikasi ecommerce. Penilaian tersebut dapat bergantung dari pengalaman pengguna (User Experience) saat menggunakan aplikasi ecommerce, yaitu ketika pengguna bersinggungan langsung dengan Graphic User Inteface (GUI). GUI membuat aplikasi lebih mudah digunakan karena adanya tampilan grafis pada layar. Menurut ISO 9241-11, usability adalah bentuk ukuran sejauh mana sebuah produk dapat digunakan oleh pengguna untuk mencapai tujuan tertentu dengan efektivitas, efisiensi dan kepuasan dalam konteks penggunaan produk. Pada penelitian ini, dilakukan sebuah studi komparasi mengenai usability desain user interface pada beberapa aplikasi ecommerce dengan menggunakan analisa System Usability Scale (SUS). Studi komparasi ini diaplikasikan pada 3 aplikasi ecommerce dengan jumlah pengunduh tertinggi yaitu Shopee, Lazada dan Tokopedia. Hasil yang didapatkan dari studi komparasi usability pada beberapa aplikasi tersebut menunjukan bahwa usability dari ketiga aplikasi ecommerce ini masuk dalam range OK dan GOOD, dimana Shopee memiliki nilai yang paling tinggi dibandingkan Lazada dan Tokopedia.

 

Kata Kunci: ecommerce, komparasi, pengalaman pengguna, usability

 

Abstract

In Indonesia, buying and selling activities have shifted from traditional to electronics this matter proved by the e-commerce applications widespread that are directly proportional to the number of people who have downloaded it. With so many e-commerce applications available, everyone has their ain judgment when using an application. It can be seen in the number of ratings on each e-commerce applications. The judgment depends on the user experience when using the e-commerce application when the user indirectly contacts with the Graphic User Interface (GUI). The GUI makes the program easier to use because of the graphical display on the screen.  According to ISO 9241-11, usability is a form of measurement to check how far a product can be used to achieve certain goals with effectiveness, efficiency, and satisfaction in the context of product use. This comparative study applied to three e-commerce applications with the highest number of downloaders named Shopee, Lazada, and Tokopedia. This comparative study was applied to 3 e-commerce applications with the highest number of downloaders namely Shopee, Lazada, and Tokopedia. The result obtained from comparative studies of usability in some applications indicates that the usability of the three e-commerce applications went to grade OK and GOOD, where Shopee has a higher value compared to Lazada and Tokopedia.

 

Keywords: comparative, ecommerce, usability, user experience

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References


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DOI: https://doi.org/10.33633/andharupa.v6i1.3194

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Andharupa Journal (p-ISSN: 2477 - 2852 | e-ISSN: 2477 - 3913) is published by Dian Nuswantoro University, Semarang. This Journal is licensed under Creative Commons Attribution 4.0 International License.